Modern mass media and tourist industries have strongly affected the process of building images about the indigenous people residing in developing countries. "Primitive" or "uncivilized" image about such indigenous people has been created and utilized by media and tourist industries for their business purpose. Since the beginning of this century, Hawaii has been typical islands for such modern tourist industries. Its image as "a paradise of the Pacific" was promoted by the tourist industry in Hawaii and enhanced in the United States, through mass media such as films, radio, and mass magazines. The stereotyped images, such as "friendly", "cheerful", "passionate" or "sexually active" of indigenous Hawaiians, especially Hawaiian women, were also created through this process. This paper discusses from a historical viewpoint how media and the tourist industry projected such images of indigenous Hawaiians. "Captain Cook's Travelogue", a best-seller book in the 18th century, travel fiction set in Hawaiian islands at the end of the 19th Century, commercial arts and designs for Hawaii tourism, and Hollywood musical movies on the "Hawaiian Paradise" are analyzed.