The object of this paper is the Japanese original rock style visual-kei and the elaboration of traditional culture-grounded motifs occurring in it while also taking into consideration the processes of the localization of gothic. The analysis has been carried out focusing on the two main images, namely, ogres (oni) and the Japanese cherry (Sakura). The purpose of it has been to disclose the simularities of the expression of these images to the ones of vampires and roses. The analysis has been performed through three steps. First, the background of significance of sakura and oni has been explored. Second, the main tendencies of the expression of these images in visual-kei have been indicated. Third, two examples of visual-kei bands, Kagrra, and Merry Go Round, have been chosen for an extensive examination.