著者
井川 充雄
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.77, pp.21-38, 2010-07-31 (Released:2017-10-06)
参考文献数
29

In Japan, public opinion survey has been considered to be introduced from the United States as a tool indispensable to democracy. Such a view has been inherited in academic circles as well as in actual society for a long time that public opinion surveys are conducted in order to make the voice of the people as political subjects reflect in politics. And historical studies on public opinion survey have tended to take up development of survey methodology mainly. Some public opinion surveys, however, do not remain in that category. The purpose of this paper is, taking up public opinion surveys by foreign governments, to make clear the political nature which the social technology of public opinion surveys originally has. USIA (United States Information Agency) made public opinion surveys in Japan in the 1950s. Since these surveys have been strictly confidential for a long time, there is almost no opportunity for ordinary people to know them. Then, this paper attempts to describe the purpose or process of the public opinion surveys which USIA conducted in Japan those days. After it was established by the Eisenhower Administration in August, 1953, USIA strengthened investigation section and began to conduct various public opinion surveys in spite of State Department's criticism. USIA assigned research officers under PAO (Public Affairs Officer). The research officer has been assigned in Japan in October, 1955. USIA conducted various surveys, for example, "Public Opinion Barometer" surveys, under the research officer's directions in Japan. USIA thought that a cold war was a war which acquired "man's heart" and persuaded foreign people. It conducted "Barometer" surveys which measured opinions, image of America, and attitudes of foreign peoples in order to persuade them. Therefore, the public opinion surveys have constituted USIA's strategy of "Public Diplomacy", or propaganda activities, to foreign countries.
著者
井川 充雄
雑誌
大衆文化 = Popular culture
巻号頁・発行日
vol.12, pp.21-33, 2015-03-25
著者
井川 充雄
雑誌
大衆文化 = Popular culture
巻号頁・発行日
vol.11, pp.21-31, 2014-09-30
著者
井川 充雄
出版者
一橋研究編集委員会
雑誌
一橋研究 (ISSN:0286861X)
巻号頁・発行日
vol.18, no.1, pp.1-19, 1993-04-30

論文タイプ||論説
著者
井川 充雄
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.84, pp.53-64, 2014-01-31 (Released:2017-10-06)
参考文献数
25

During the 1950s and 1960s, major Japanese newspapers mostly took positions in favor of the peaceful use of nuclear power without raising any questions about such use. Therefore, issues regarding the peaceful use of nuclear power were rarely mentioned in public opinion polls. In the meantime, however, the United States Information Agency (USIA) was conducting public opinion polls in Japan at the time. These public opinion polls reveal that compared to Europeans, a higher percentage of Japanese people tended to regard nuclear power as something that brings "curse" rather than "boon" to humanity. Even in those days, the Japanese were reluctant to adopt a clear-cut attitude that favored the peaceful use of nuclear power over its use for military purposes. What is also important is the fact that even during the 1970s and beyond, when non-academic researchers belonging to electric power companies and affiliated think tanks began to study topics related to nuclear power and public opinion or mass media, such topics were rarely discussed in academia and a few academic studies conducted on such topics had almost nothing in common with non-academic studies. In the future, it will be necessary to enhance research in these fields instead of making it an ephemeral phenomenon after the Great East Japan Earthquake.