著者
土屋 佑介 辺見 英貴
出版者
大阪産業大学学会
雑誌
大阪産業大学経営論集 = OSAKA SANGYO UNIVERSITY JOURNAL OF BUSINESS ADMINISTRATION (ISSN:13451456)
巻号頁・発行日
vol.21, no.2・3, pp.1-14, 2020-06-30

The purpose of this research is to clarify the Gioia Methodology(Gioia, Corley, & Hamilton, 2012), which has attracted attention as a qualitative method. Through a comparative analysis with the Eisenhardt(1989)template, we divided it into five items; epistemological foundations and research orientation, the need for prior research, data collection, logic of the analysis, and rhetoric of the writing. As a result, we proposed a taxonomy that organized the commonalities and differences between the two templates, and introduced a method to increase the rigor of case studies. Finally, we discussed three limitations in Gioia et al.(2012).