著者
水嶋 一憲 Mizushima Kazunori
出版者
名古屋大学大学院文学研究科附属日本近現代文化研究センター
雑誌
JunCture : 超域的日本文化研究 (ISSN:18844766)
巻号頁・発行日
vol.2, pp.24-35, 2011-03-01

This essay, focusing on the dynamic intersection between "affective turn" and the concept of "Empire," attempts to explore the important role that affect plays in today's "communicative capitalism." "The Affective turn" that the humanities and social sciences have undergone in recent decades expresses a new configuration of bodies, technology and matter. This turn also incorporates Spinozian definition of affect: an ability to affect and to be affected in a felt passage to a varied power of existence, pre-individual bodily capacities to act, engage, and connect. Michael Hardt and Antonio Negri's theory of "Empire" shares this Spinozian definition of affect. Further, according to Hardt&Negri, a passage from imperialism to Empire corresponds to a passage from "disciplinary societies" to "societies of control," and they define Empire as a global society of control which seems to operate through "Affective Imperial Apparatuses (AIAs)." The paradigmatic example of an AIA is the brand. Brands are machines for organizing, controlling, monitoring, and modulating flows of affect. So we can grasp brands as a kind of de-territorialized factory where the productive mass intellectuality and the new forms of appropriation enabled by contemporary communication media come together. Contemporary information and communication networks are essentially affective networks. Therefore, communication media seeks to capture and control their users' affects in intensive and extensive networks of enjoyment, production, and control. Jodi Dean terms this formation "communicative capitalism." In this formation of capitalism, politics is reduced to communication or circulation of drives which forms an endless loop. How can we constitute a politics that can overturn such a communicative capitalism and flee from capture and control by AIAs? I provisionally conclude with a focus on the productive possibilities provided by Deleuze and Hardt&Negri's concepts of event, singularity and common, as a platform to constitute an alternative politics of affect.
著者
水嶋 一憲
出版者
大阪産業大学
雑誌
基盤研究(C)
巻号頁・発行日
2011-04-28

本研究は、A・ネグリとM・ハートによる帝国論の新展開と人文・社会諸科学における情動論的転回が共有する意義と射程を明らかにしつつ、今日のグローバル資本主義の中で情動が果たす極めて重要な働きを分析した。特にネグリとハートの『コモンウェルス』を翻訳するとともに、メディア理論の最新の成果も取り入れつつ、(1)〈帝国〉の情動諸装置のメカニズム、(2)グローバルな制御社会における情動の流通と調整、(3)ソーシャル・メディアによる情動の捕獲等について、研究を進めることができた。これらの研究成果は、今日のグローバル化したネットワーク社会の中で情動の諸相を探究するためのプラットフォームを提供するものである。