著者

新山 陽子 鬼頭 弥生 工藤 春代 松尾 敬子

出版者

日本フードシステム学会

雑誌

フードシステム研究 (ISSN:13410296)

巻号頁・発行日

vol.21, no.4, pp.267-286, 2015 (Released:2015-06-12)

参考文献数

26

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Interactive exchange of information and opinions on risk is required in the field of food-related risk communication, and effective methods for communication are explored. In the case of effects on health by radioactive substances derived from the accident at Fukushima Daiichi nuclear power plant,people are extremely anxious about the health effects, regard government and media with distrust and tend to lack scientific information in face of the emergency, there is a compelling need for the interactive risk communication including elaborate information processing. This study aims to provide an interactive risk communication model and examine effectiveness of it through focus group communication. This model has the following characteristics; the purpose is not persuasion; scientific information that answers questions from participats is created through communication; experts make a presentation in two segments, followed by a group discussion only by participating citizens (‘horizontal discussion’). The examinations were conducted in Tokyo and Kyoto from June to August, 2011, on 51 people: 8 groups and confirmed the effectiveness by evaluation of the method and changes in knowledge and risk perception of participants.

著者

鬼頭 弥生

出版者

地域農林経済学会

雑誌

農林業問題研究 (ISSN:03888525)

巻号頁・発行日

vol.44, no.2, pp.337-346, 2008-09-25 (Released:2011-09-05)

参考文献数

12

被引用文献数

3 4

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The branding strategy of local agricultural, forest, and marine products is useful for preserving the tradition of local producers and promoting the production. What is important here is qualification of regional brand, which is valued not only in terms of product attribute but also its tradition and relationship among people in its production and distribution. The purpose of this paper is to examine the contents of the distinctive quality of regional brand and the relationship between a traditional area and a new area of the production. In the light of convention theory, this paper analyzes the logic of justification on qualification of regional brand through a case study on a traditional area and a new area of Kamo-nasu production. The logic of justification on qualification in the new area is different from that in the traditional area, therefore both areas can coexist. Additionally, the logic in the new area serves as a stimulus for that in the traditional area, and the logic in the traditional area supports that in the new area. The relationship between the two areas of production can be interpreted as a strong and harmonious relationship of coexistence.