著者

大久保 暢俊 下田 俊介 鷹阪 龍太 山田 一成

出版者

日本社会心理学会

雑誌

社会心理学研究 (ISSN:09161503)

巻号頁・発行日

vol.33, no.3, pp.156-163, 2018-03-25 (Released:2018-03-25)

参考文献数

21

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The purpose of this study is to investigate consumer attitudes towards shopping in Japan. Factor analyses of data by 1,286 nonprobability online panels in a Web survey (in 2014) confirmed a hypothesized two-factor structure (the hedonic and utilitarian), but although the hedonic subscale had enough internal consistency, the utilitarian subscale had relatively low internal consistency. The correlations of the scores on consumer attitudes towards shopping with other measures, such as bargain orientation, impulsive buying tendency, and frugality, provided support for the criterion validity of each subscale. In many cases, these relationships were not affected by variables such as gender, life stage, and household income. Implications for the two-dimensional model of Japanese consumer attitudes towards shopping are discussed.

著者

鷹阪 龍太 山田 一成

出版者

日本社会心理学会

雑誌

社会心理学研究 (ISSN:09161503)

巻号頁・発行日

vol.35, no.1, pp.19-27, 2019-07-31 (Released:2019-08-15)

参考文献数

23

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The purpose of this study was to evaluate the effectiveness of the TIPI-J (a Japanese version of the Ten Item Personality Inventory: Oshio, Abe, & Cutrone, 2012) in volunteer panel Web surveys. First, a Web survey was conducted (264 males, 256 females, age range 20–69 years), and the internal consistency of the TIPI-J was tested by correlation analysis. Moreover, the concurrent validity and discriminant validity of the TIPI-J was tested by correlation analysis between the TIPI-J and another Big-Five scale (BFS short version: Uchida, 2002). These results indicated that the TIPI-J had satisfactory internal consistency and adequate validity. Next, as a result of a two-wave volunteer panel Web survey (316 males, 306 females, age range 20–69 years, 4-week interval), the TIPI-J showed satisfactory test–retest reliability (r=.72~.84). These results confirmed that the TIPI-J had sufficient validity and reliability in volunteer panel Web surveys in Japan. Finally, the effectiveness of the TIPI-J and its development were discussed.

著者

大久保 暢俊 鷹阪 龍太 山田 一成

出版者

日本社会心理学会

雑誌

社会心理学研究 (ISSN:09161503)

巻号頁・発行日

vol.37, no.2, pp.76-84, 2021-12-25 (Released:2021-12-25)

参考文献数

20

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The purpose of this study is to develop a Japanese version of the Shopping Consciousness Scale (SCS) and to examine its construct validity. Factor analyses of data by 520 nonprobability online panels in a Web survey (in 2016) confirmed a hypothesized two-factor structure (the hedonic and utilitarian), and each subscale showed high internal consistency. Correlation analyses of data by 568 nonprobability online panels in a Web survey (in 2018) confirmed high test-retest reliability for each subscale. Furthermore, the correlations of each subscale with other measures (window shopping and frugality) provided support for the construct validity of each subscale. In many cases, these relationships were not affected by variables such as gender, household income, and discretionary income. In addition, we examined sociodemographics and personality predictors for each subscale. These factors were not as strongly related to these predictors as expected. Finally, the implications of these findings and the usefulness of SCS for online consumer behavior research are discussed.