著者
江利川 滋 山田 一成
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.31, no.2, pp.112-119, 2015-11-30 (Released:2015-12-17)
参考文献数
11

The purpose of this study is to test whether multiple-answer formats (MA) and forced-choice formats (FC) produce similar results in Web surveys. Data were based on a Web survey of 1,559 Japanese adults in the Tokyo metropolitan area in March 2010. The results revealed the following: (1) Respondents endorse fewer options and take less time to answer in MA than in FC. (2) For MA respondents, options are more likely to be endorsed when they appear in the first half of a list than in the second half. These findings suggest that MA may encourage weak satisficing response strategies. In addition, these tendencies can be seen not only in attitudinal questions (judgment-type questions), but also behavioral questions (recall-type questions). However, the differences between FC and MA are greater in attitudinal questions than in behavioral questions.
著者
江利川 滋 山田 一成 川端 美樹 沼崎 誠
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.22, no.3, pp.267-273, 2007
被引用文献数
1

The purpose of this study was to examine the relationship between affinity for television and its viewing. Data was based on a random sample of 682 people in the Tokyo metropolitan area, with a 65.0 percent response rate. Study 1 developed a Japanese version of the Television Affinity Scale (TAS), confirmed its reliability and validity, and found that the TAS provided information which could not be explained directly by demographic factors. Study 2 showed that affinity for television was positively correlated with unplanned viewing and non-concentrated television viewing. In addition, Study 2 found that viewing of entertainment programs was positively correlated to TAS score, while news program viewing was not. These results were consistent with the finding of Rubin (1984) that TAS is positively correlated with ritualized television viewing and not with instrumental viewing.
著者
江利川 滋 山田 一成
出版者
公益社団法人 日本心理学会
雑誌
心理学研究 (ISSN:00215236)
巻号頁・発行日
pp.89.16224, (Released:2018-05-25)
参考文献数
12

This study examined the inhibiting factors of satisficing response on multiple-answer format (MA) in volunteer panel Web surveys. Data were based on two Web surveys in the Tokyo metropolitan area (one of 2,257 Japanese adults in March 2014, and the other of 519 Japanese adults in October 2017). The results revealed the following: (a) respondents endorsed fewer options and took less time to answer MA than forced choice format (FC); (b) an acquiescence tendency was not found for almost all the items in FC; and (c) satisficing responses were not inhibited by the number or properties of items. Results (a) and (b) suggest that MA may encourage satisficing response strategies. Furthermore, these tendencies can be seen not only in attitudinal (judgment-type) questions, but also behavioral (recall-type) questions. These results indicate the strength of satisficing response behaviors, so the use of FC is recommended in volunteer panel Web surveys.
著者
大久保 暢俊 下田 俊介 鷹阪 龍太 山田 一成
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.33, no.3, pp.156-163, 2018-03-25 (Released:2018-03-25)
参考文献数
21

The purpose of this study is to investigate consumer attitudes towards shopping in Japan. Factor analyses of data by 1,286 nonprobability online panels in a Web survey (in 2014) confirmed a hypothesized two-factor structure (the hedonic and utilitarian), but although the hedonic subscale had enough internal consistency, the utilitarian subscale had relatively low internal consistency. The correlations of the scores on consumer attitudes towards shopping with other measures, such as bargain orientation, impulsive buying tendency, and frugality, provided support for the criterion validity of each subscale. In many cases, these relationships were not affected by variables such as gender, life stage, and household income. Implications for the two-dimensional model of Japanese consumer attitudes towards shopping are discussed.
著者
藤島 喜嗣 髙橋 幸子 江利川 滋 山田 一成
出版者
公益社団法人 日本心理学会
雑誌
心理学研究 (ISSN:00215236)
巻号頁・発行日
pp.89.17219, (Released:2018-08-10)
参考文献数
11

The Japanese version of the “Regret and Maximization Scale” (JRMS) can predict the individual difference in the style of decision-making. However, according to two previous studies that examined the reliability and validity of the JRMS, the reliability was not very high. In addition, the factor validity needs to be examined because the number of common factors the JRMS might consist of was ambiguous. The present study tested the factorial pattern of the JRMS using voluntary panel Web surveys. We conducted an exploratory factor analysis on 1,121 samples in Study 1 and a confirmatory factor analysis on 480 samples in Study 2. Both analyses showed that the JRMS consists of three factors: regret for one’s life, regret for purchase, and maximization. These results verified the factor validity of the JRMS. Each subscale showed an acceptable level of internal consistency. Each factor index positively correlated with each other, and also positively correlated with the age of participants. We discussed the reason why regret was divided into two categories, and the applicability of the JRMS to other studies.
著者
山田 一成
出版者
日本マス・コミュニケーション学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.53, pp.153-166,211, 1998

"Mutouha-sou" is the most important word in Japanese journalism after local elections in 1995. This word consists of two meanings: there is a group of people without party affiliation and that the number of individual voters have no party affiliation is considerable. This double-sensed word enabled the news media to focus on the discussion centered on the criticism against the established party system. In this paper, "Mutouha-sou" in the news from the media and political viewpoints is discussed. Based on the results of the auther's survey and also a case study of newspapers, letters to the editor, the auther concludes that which people participated in this media event together, they had different opinions. These findings suggest the potentialities and limitations of media events, and some problematic issues about journalism.