- 著者
- Toshiyuki OCHIAI Mitsuru SUGANUMA Yūichi NAKAMURA Akiko SAKAKI Masafumi NAKAGAWA
- 出版者
- Psychologia Society
- 雑誌
- PSYCHOLOGIA (ISSN:00332852)
- 巻号頁・発行日
- vol.60, no.1, pp.16-27, 2017 (Released:2018-05-03)
- 参考文献数
- 11
- 被引用文献数
- 1 2
Using a full-head-scale 48ch near-infrared spectroscopy (NIRS) machine (a system used to visualize brain function), we evaluated brain imaging reactions with regard to four items that are often discussed in the context of direct mail marketing services, namely the difference between paper and electronic media, the difference between a one-time and multiple presentations, the presence or absence of a byname, and the relative number of products being presented.For the presentation of a small number of items with names that were posted repeatedly using paper media, signal intensity was found to be heightened in the prefrontal cortex.Findings obtained using neuromarketing methods indicate that these methods offer indispensable tools for the development of products and services that engage reward systems, or in other words, engage consumer desire.
- 著者
- Keiji Nagata Yuyu Ishimoto Shinichi Nakao Shoko Fujiwara Toshiko Matsuoka Tomoko Kitagawa Masafumi Nakagawa Masakazu Minetama Mamoru Kawakami
- 出版者
- The Japanese Society for Spine Surgery and Related Research
- 雑誌
- Spine Surgery and Related Research (ISSN:2432261X)
- 巻号頁・発行日
- vol.2, no.3, pp.177-185, 2018-07-25 (Released:2018-07-27)
- 参考文献数
- 32
- 被引用文献数
- 5
Introduction: The aims of the present study were 1) to examine the association between neck and shoulder pain (NSP) and lifestyle in the general population and 2) to examine if sagittal spino-pelvic malalignment is more prevalent in NSP.Methods: A total of 107 volunteers (mean age, 64.5 years) were recruited in this study from listings of resident registrations in Kihoku region, Wakayama, Japan. Feeling pain or stiffness in the neck or shoulders was defined as an NSP. The items studied were: 1) the existence or lack of NSP and their severity (using VAS scale), 2) Short Form-36 (SF-36), 3) Self-Rating Questionnaire for Depression (SRQ-D), 4) Pain Catastrophizing Scale (PCS), 5) a detailed history consisting of 5 domains as being relevant to the psychosocial situation of patients with chronic pain, 6) A VAS of pain and numbness to the arm, and from thoracic region to legs. The radiographic parameters evaluated were also measured. Participants with a VAS score of 40 mm or higher and less were divided into 2 groups. Association of SF-36, SRQ-D, and PCS with NSP were assessed using multiple regression analysis.Results: In terms of QoL, psychological assessment and a detailed history, bodily pain in SF-36, SRQ-D, and family stress were significantly associated with NSP. A VAS of pain and numbness to the arm, and from thoracic region to legs, was significantly associated with NSP. There were no statistical correlations between the VAS and radiographic parameters of the cervical spine. Among the whole spine sagittal measurements, multiple logistic regression analysis showed that sacral slope (SS) and sagittal vertical axis (SVA) were significantly associated with NSP.Conclusion: In this study, we showed the factors associated with NSP. Large SS and reduced SVA were significantly associated with NSP, while cervical spine measurements were not.