著者

内田 純一

出版者

北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

vol.7, pp.45-68, 2008-11-28

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This paper analyzes the course of the camouflage event of the falsified expiration date by the ISHIYA company limited, and approaches an effective ideal way of crises management. The first point that requires clarification is that there is a difference between management before the scandal and management after the scandal. In this paper, the latter is defined as crises management. The second point that requires clarification is that whether the ISHIYA's crises management was really excellent. As a result of our case study, we obtained a suggestion of the interrelation of corporate philanthropy and crises management. In conclusion, we should note that it is possible to recover the lost confidence in the scandal by corporate reputation obtained from regional contribution.