著者

小寺 敦之

出版者

東洋英和女学院大学

雑誌

人文・社会科学論集 = Toyo Eiwa journal of the humanities and social sciences (ISSN:09157794)

巻号頁・発行日

vol.34, pp.89-106, 2017-03

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Media literacy is a wide-ranging and multi-dimensional concept that has developed differently in many countries. But the most crucial and common skill that is shared among facilitators is critical viewing of media contents. This study theoretically attempts to develop a Media Literacy Scale as a measurement of critical viewing skill.The scale consists of six key elements of media literacy: a) the media message is constructed; b) the media constructs social realities; c) the media message has commercial implications; d) the media message has embedded ideology; e) each medium has a unique mode; and f) people experience the same message differently.Items of the scale were carefully selected through a preliminary study and a pre- and post- survey was also conducted in a media literacy class to validate the scale. The average score significantly improved in the post-survey despite the degree of student attitude toward the class. Future studies need to refine the scale and apply it to various empirical research.