- 東京女子大学紀要論集 (ISSN:04934350)
- vol.62, no.2, pp.157-170, 2012-03-14
This study looks at an approach to modern Japanese gender ideology through clothing and accessories. A fashion magazine can present clothing and accessories as well as social circumstances and thought. First, this study surveys Barthes's methodology, the features of “written clothes", and the process of the formation of the style as it appeared in The Fashion System, and classifies previous studies in this field. This study shows that many of them define the meaning of “feminity" before they analyzed the expressions, especially at the ends of sentences in Japanese. Finally, this study examines the way to analyze Fujingaho, a woman's magazine published in modern times, and presents the possibility of applying iconology to the study of ideology.