著者
隅野 美砂輝
出版者
鹿屋体育大学
雑誌
学術研究紀要 / 鹿屋体育大学 (ISSN:13426613)
巻号頁・発行日
vol.60, pp.53-66, 2022-11

Previous studies have revealed that the emotions of sports spectators have an important role in clarifying themechanism of sports spectator behavior. Madrigal (1995) reported that the enjoyment which sport spectatorsexperience while watching a game has a positive effect on their satisfaction. Sumino and Harada (2004; 2005)demonstrated that more emotion such as worry, enjoyment, and pride while watching a game leads to higher teamloyalty, and that more emotion such as pride and anger leads to higher intention to attend future games. On the otherhands, few studies have examined what events or stimuli during the game cause these emotions. The current studyinvestigates what kind of emotions sport spectators have experienced inside/outside the stadium and what kind ofsituation/event elicit these emotions. An interview survey was conducted with J. League spectators. The audio wasrecorded with an IC recorder with the consent of the interviewee, and a verbatim record was created from suchdata. The voice data was 5 hours 10 minutes 43 seconds in total for six people, and the verbatim record was 86,007characters in total. Using the verbatim record, the qualitative data analysis software Maxqda12 was utilized tosegment the factors that caused emotions and generate code names from the bottom up.This study derived the following findings. 1) The emotions associated with watching games at the stadium weregenerated for various scenes, events, and subjects. 2) Some emotions are elicited by the events related to the coreproduct of the service such as the game itself, the teams that the spectator supports, and the results and the play of theplayers who belong to those teams. 3) In the category of anger, the emotions are elicited by unfavorable behavior ofother spectators such as jeering. Practical implications and directions for future research are also discussed.