著者

酒井 理

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

no.11, pp.133-149, 2014-03

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The purpose of this paper is to clarify the structure of the negative image on the consumer finance. That people generally have a negative image for the consumer finance. It has been pointed out by the findings of several research papers. However, it is not clear negative images whether they are applied in any structure. Using the concept of stereotypes and analyzed the structure of the negative image on the consumer finance. Consumers, it became clear that, there is a possibility that you are aware of is divided into categories as consumer finances, small loans, banks. Consumer finance category is present as a stereotype image "scary" and "dark". It is tied to a negative image on the brand. Stereo type if present in consumer finance category, there is a limit to the image improvement efforts of individual companies. It is shown that In conclusion, let us consider a way to avoid recognition by the stereotype is a problem.

著者

松島 英子

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

vol.2, pp.225-241, 2005-03

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This paper discusses several aspects of idolatry in Ancient Mesopotamia,especially in the first millennium. In each city of Mesopotamia,there was at least one temple where the city god and his consort were enshrined. As a matter of fact,gods were represented by statues generally made of wood and covered by gold. People identified the statue with the god himself(or the goddess herself)and treated it as if it were a living being. Every day they delicated food and drink to the god('s statue)and changed the clothes,jewelry and articles belonging to it in spring and in autumn. People thus took care of the gods(in fact their statues). As long as the god,being treated carefully,is satisfied and atayed in his own temple,the city as well as its citizens were protected. But if he was not satisfied and angry with his people,he could abandon them and leave the city. In the history of Mesopotamia,such accidents often occurred. In the 8th century B.C.,the Assyrian king Sennacherib attacked Babylonia and its capital Babylon,the most eminent and holy city in Mesopotamia. He destroyed many temples,including Esagila,the temple of the city god Marduk. We do not know whether his statue was completely destroyed or simply captured by the Assyrians. Anyway,Marduk's stantue disappeared from Babylon in 689 B.C. for certain political reasons Esarhaddon, who succeeded Sennacherib,wanted to restore the Marduk's statue and the cult of this god in Babylon by himself. However,the stantue returned home not in his reign but in the first year of his successor,i.e.,668 B.C. We have several written documents concerning this event. Most of them are letters written by high officials in the court of Esarhaddon. They informed the king the details of restorative work. Some of them speak of a clothing ceremony for Marduk in Babylon. This is embarrassing because the statue of this god had not been completed during the reign of this king. After several examinations and dicussions,this paper concludes that both the statue and the cult of Marduk were under restoration under the direction of Esarhaddon. It can be supposed that this very fact is most important because the cult is availabe only with the statue. If the statue disappears,so does the religious cult. This is one of the characteristic aspects of idolatry in Mesopotamia,and certainly of idolatry in general.

著者

荒川 裕子

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

vol.8, pp.69-84, 2011-03

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The Burlington Magazine, one of the most authoritative periodicals devoted to the fine arts, founded in 1903, is now publishing a series of articles entitled ‘Art History Reviewed’, where a selection of the most influential books on art history that appeared in the last century is reviewed one at a time. In this essay I explore the meaning of realizing such a retrospective series at this moment in the magazine which normally features the latest issues of art−historical research and the reviews of the new books on art. One reason for the series can be found in the fact that we now come to be able to understand and evaluate the significance of those books more thoroughly and objectively after a certain period since their original publication. In the articles, they are treated not as the books for reference, but rather as the historical works themselves. This means that we are beginning to historicize what had happened to the art history during the twentieth century, and those books chosen in this series are becoming the canon in almost the same sense as that used for the artifacts in the field of art history. Another aim of reviewing the whole development of art history in the last century seems to try to connect the traditional art history to the so-called New Art History. Since around the 1970s there have been many disputes over the discipline of art history, and consequently the historiography of art has changed a lot with adopting various methodologies which had developed in other fields. This has brought about a kind of split in the field of art history, but now it is about time for us to search for another possibility of the historiography of art of its own.

著者

宮城 まり子

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

vol.15, pp.75-82, 2018-03

著者

小門 裕幸

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

no.15, pp.25-71, 2018-03

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This paper presents a new type of capitalist society; Habitat Capitalism.The discovery of this new system is based on my observations and participatory experiences in the Silicon Valley region as a person with a Japanese cultural background, and on a review of several previous studies on this region such as "Silicon Valley Edge", "Lessons", "Grassroots Leaders for a New Economy", "Civic Revolutionaries" and etc... Using complexity theory, I begin by examining the cultural and religious origins of the United States to analyze the culture of the people of Silicon Valley today. Silicon Valley society has seemingly become unique in the world as well as among regions in the United States. They have established a system of private sector-oriented sustainable governance. The region is socially innovative as well as industrially and technologically innovative. And it is ecologically sound. This new type of capitalist society is characterized by several factors. For example, (i) openness of society, (ii) activeness and connectedness of independent people, (iii) infinitely large number of information exchanges through conversations in the shape of more altruistic information exchange (human side of relationship) and less self-interested information exchange 70 (rational side of relationship), (iv) a spark or a flash created by contact between two sides of an exchange, turning out to be a viable business idea, (v) a vigorous project-creating-ecosystem to pursue the idea (a business type and a social mission-oriented type), (vi) public values that lead them to pursue the common good as a basic source of energy, and (vii) rules of the game that are based on a common law-based legal system, equity-attentive culture, and a strong individual culture that are quite different from Japanese culture and traditions. They can find and choose the best place for the realization of their respective missions in life because of the easy availability and variety of mission-oriented companies and community-based organizations, and because of the ease of people's mobility. Workers can have many career paths, including boundaryless career, intelligent career, revolving-door career, giving-back career and Krumboltz's five attributes, all of which come from their subjective career mind-set.

著者

松島 英子

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

no.5, pp.265-278, 2008-03

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This paper attempts to analyze the Babylonian epic "Enuma Elis" and clarify the process of the promotion of Marduk, in fact the city god of Babylon, from a simple young god to the top of the pantheon. Born the son of Ea, the young Marduk had already overwhelming power and ability. When the society of gods faced a crisis, with the revolt of Tiamat, be proposed himself to take on the role of savior in exchange for the throne. He skillfully realized his plan and succeeded Enlil, gives a clear explication of this success with a history very cleverly composed.

著者

松島 英子

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

no.3, pp.257-275, 2006-03

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Today in Japan,we use three different types of script. First Kana(hiragana and Katakana),phonetic-syllabic scripts,second kanji,used as ideographs and logographs,and lastly the European alphabet which is phonemic in origin. In our daily life,we switch among these scripts according to circumstances,unconsciously discerning which is appropriate. In Ancient Mesopotamia,where the oldest script in the world was born,the situation was rather similar to that in Japn today. The Sumerian people who had invented an ideographic system in order to represent their language,moved to the second atage of script,namely the phonemic. They already used a kind of double system of writing. Speakers of the Akkadian language later became preponderant,and borrowed the Sumerian writing system for their own language. As a rule they used phonography,but eventually employed ideography. This is the main feature of their cuneiform writing systems. Thus,the scribes used phonograms and ideograms at the same time according to tradition and circumstances. Born as a pictogram,later an ideogram,one cuneiform character was identified with one object. Thus a character could have a kind of substance. The name of the object in question was also identified in the character,and thus could have a kind of substance. Some Mesopotamian scholars took advantage of this complication in order to well understand the object itself,represented by writings,as well as to develop Knowledge of it. We actually have a certain number of documents concerning this phenomenon,which convey to us the efforts of scholars. These are:―An episode of the Creation of Man in the "Atra-hasis"epic and the nomination of the phantom―The 50 names of Marduk in "Enuma Elis"epic ―Commentaries on these 50 names ―Some tricky devices in writings on these 50 names ―Several initial lines of the epic"Erra and Isum" ―Three episodes in Assyrian royal inscriptions(number symbolism) If we analyze these examples in detail,we will be able to follow the development of the thinking and wisdom in ancient Mesopotamia,which is a source of human civilization.

著者

岩谷 道夫

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

vol.12, pp.133-151, 2015-03

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The Jutes are one of the Germanic tribes who migrated to Britain in the middle of the 5th century. According to Beda they came from the northern part of Jutland. Tacitus had also referred to them as Eudoses dwelling in the northern Jutland in his time. But in the old English poems such as Widsith and Beowulf we find them in the vicinity of the Frisian dominions in the 5th century, when they were about to migrate to Britain. So there are two views about the original home of the Jutes. One is Jutland and the other is Friesland. R. W. Chamber, one of the most eminent scholars in the history of Beowulfresearch, presented a voluminous book, which deals with many difficult problems about Beowulf He challenged to resolve them and established some important theories about it. His another book, concerning Widsith,explained the Germanic tribes in it minutely. Both in his two works he referred to the Jutes and developed his view exhaustively. This paper tries to survey the Chamber's two works and investigate his view about the Jutes. The Jutes have an important role in the fight at Finnsburg narrated in the Finn Episode in Beowulf So his view about them is concentrated upon it This paper attempts to grasp the significance of the Jutes' role in the Finn Episode and to clarify the reason why they are in Friesland. While consulting the Chambers' works it also examines the view of Fr. Klaeber who published the excellent edition of Beowulf and the Fight at Finnsburg. Finally it aims to search into the entity of the Jutes.

著者

酒井 理

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

no.13, pp.5-23, 2016-03

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The purpose of this paper is to clarify the relation between the degree of service understanding and negative images. If anything there is no knowledge about the service content, consumers can not evaluate it. To investigate whether the formation of a negative image is how it was done. Hypothesis is the degree of understanding of consumer finance will affect the strength of the negative image. The results of the analysis revealed the following. Consumers who do not almost understand the business of consumer finance services, have a neutral image for consumer finance. The neutral is a state neither positive nor negative. Consumer with a little understanding, has a negative image to consumer finance services. If it is possible for consumers to accurately understand the business, the negative image of the consumer finance services is reduced Therefore, it is not intended to negative image will always be enhanced by the degree of understanding. By the acquisition of knowledge not accurate, the stereotype of consumer finance is formed. The stereotypes become a stigma, affecting the image of the consumer finance brand.

著者

斎藤 嘉孝

出版者

法政大学キャリアデザイン学部

雑誌

法政大学キャリアデザイン学部紀要 = 法政大学キャリアデザイン学部紀要 (ISSN:13493043)

巻号頁・発行日

vol.9, pp.369-379, 2012-03

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These days, Japanese society faces serious problems regarding marriage. That is, the average age at which a person first marries is becoming older and older, and the number of youth who do not want to be married is increasing. Governmental reports and academic studies often attempt to explain what causes such phenomena. This paper aims to examine effects of the relationship between a youth's parents on the youth's positive/negative attitudes towards his or her own future marriage. A survey was conducted on undergraduate students who lived in and around the Tokyo metropolitan area in 2011. The results of my statistical analyses included that (1) those whose parents went out together were more likely to have positive attitudes towards marriage than others, (2) those whose parents often quarreled were more likely to have negative attitudes towards marriage than others, and (3) those whose mothers were satisfied with their relationships with the fathers were more likely to have more positive attitudes towards marriage than others. These findings suggest that we should pay more attention to the parental relationship, that is, the marital partnership, as one of the influential factors on youth's attitudes towards marriage.