著者
松原 優
出版者
日本生涯スポーツ学会
雑誌
生涯スポーツ学研究 (ISSN:13488619)
巻号頁・発行日
vol.18, no.2, pp.23-32, 2022 (Released:2022-05-25)

So far, little attention has been paid to the way sport consumers evaluate their community networks (i.e., social network quality). Therefore, the following three objectives were set for this study: (1) to quantify multidimensionally the evaluation of community ties through sports as social network quality, (2) to examine the influence of social network quality on conative loyalty, and (3) to examine the relationship between social network quality and to clarify the causal relationship between social network quality and attachment to the region where one currently resides, as well as the relationship including conative loyalty. Then, the relationships among social network quality, attachment to the region, and conative loyalty were examined. The data were collected from an online survey panel that followed for the prefectural teams in a national high school baseball tournament. The results showed that social network quality and attachment to the region were significant antecedents of conative loyalty. Furthermore, the results suggest that the positive effect of social network quality on intention to continue support is mediated by attachment to the region. This result extends previous studies focusing on consumer experience quality and allows for a new measurement of consumer experience quality, which is an evaluation of the quality of social relationships.

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初めての査読付き論文が公開されました。 「甲子園大会の地元代表を応援している人たちが、お互いの社会的なつながりを肯定的に評価したら、住んでいる地域に対する愛着が増したり、継続して地元チームを応援したり、応援を人に勧めたりする意図が高まる」 という内容です。 https://t.co/zuIu0ToFmw
スポーツチームを通した人々のつながり: 高校野球の全国大会における検証 https://t.co/s55FkOmx9t ※PDF
J-STAGE Articles - スポーツチームを通した人々のつながり: https://t.co/p3Px113P2Z

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