- マス・コミュニケーション研究 (ISSN:13411306)
- vol.85, pp.165-183, 2014-07-31 (Released:2017-10-06)
In this paper, by interviewing the TV program creators of Akarui Noson-Mura no Kiroku, a program on agricultural affairs that was broadcast on NHK (Japan Broadcasting Corporation) from the late 1950s to early 1980s, The authors examined the transition in the approach of the program's production and the viewpoints of the creators, and analyzed the construction process for the representational model of Japan's post-war agriculture and agricultural communities. Consequently, these interviews revealed the presence of a unique mind-set held by the program creators (a "village mentality") that differs from the rest of creators at NHK, and the process of the transition of their perspectives on agriculture and agricultural communities in relation with changes of the times throughout the years they worked with agriculture and agricultural communities. Mura no Kiroku, originally in line with agricultural affairs programs, was a program with the objective of providing education on and improving agriculture and its communities. From the mid-1960s onward, however, due to the rapidly changing agricultural environments and viewer demand, it became necessary to create a program from the perspective of agriculture and its communities as victims. At the same time, food and agriculture issues in the 1970s demanded a "critical perspective on agriculture and agricultural communities" to be included in the program. But at the end, neither the victimizing nor critical perspective on agriculture and rural villages was considered suitable for the program and its viewers. The transition in the perspectives of the creators of Mura no Kiroku is a history of broadcasting that reveals the construction process for the representational model of the post-war agriculture of Japan. Furthermore, based on these considerations, This paper presents a statement to the effect that the analysis of this program can be a threshold for the reevaluation of the relations between today's agriculture and rural villages on the one hand, and the television media on the other.