著者
吉見 俊哉
出版者
日本メディア学会
雑誌
マス・コミュニケーション研究 (ISSN:13411306)
巻号頁・発行日
vol.97, pp.3-16, 2020-07-31 (Released:2020-09-26)
参考文献数
16

This article focuses on the historical transformation of the concept of ‘mass’in the contemporary social sciences. First, the ‘masses’ is the collective object conceptualized in a specific historical context that had emerged in the early 20th century and disappeared by the end of the century. Before the emergence of this concept, the elite and intellectuals were struck with fear of the expanding images of crowds of poor laborers. After the W.W.I, the uncontrollable image of the crowd has changed to the image of the ‘masses’ who could be mobilized as soldiers and consumers. Especially after W.W.II, the concepts of ‘mass society’ and ‘mass communication’ were often discussed. The sociological theory of ‘mass society’ became a major discourse in sociology and the ‘mass communication’ theory became the hegemonic discourse in the field of media studies. The author also discussed the subtle difference of the concept of ‘mass’ in the different academic fields such as sociology, communication studies, and cultural studies. Finally, this article discusses the transformation of the concept of ‘mass’ in digital society from the 21st century onward. Today, ‘mass’ is more discussed with the expansion of the ‘mass data’ than the ‘mass society’. The author analyzes the structural transformation of our society with digital technology in this conceptual change. Today, we are facing the expansion of ‘mass data’ that seems to be uncontrollable for ordinary people. Although the society of ‘mass data’ is quite different from the society of ‘mass communication’, it is still a subject in the field of media studies. So, the major focus of the next generation of media studies should be the critical analysis of the relationship between our society and ‘mass data’ that has been appropriated with highly developed algorithms in digital society.

言及状況

外部データベース (DOI)

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吉見俊哉「マスの知 メディアの知 何が問われてきたのだろうか」 https://t.co/YF6iH4ixvv
J-STAGE Articles/吉見俊哉,2020,「マスの知 メディアの知:何が問われてきたのだろうか?」『マス・コミュニケーション研究』97: 3-16.https://t.co/XZ8U9GtnVV
吉見俊哉さんのこれ、今年のメディア表現論の土台になるのでありがたいな。頭の整理整頓。 マスの知 メディアの知 何が問われてきたのだろうか https://t.co/MPXDeWD1wK

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