著者

柴田 博仁 大村 賢悟

出版者

社団法人 日本印刷学会

雑誌

日本印刷学会誌 (ISSN:09143319)

巻号頁・発行日

vol.54, no.1, pp.049-057, 2017 (Released:2017-03-18)

参考文献数

35

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This paper explains how the evaluation of letter contents and the personality of the senders vary according to presentation media and document styles of letters. We conducted a two-way factorial design experiment. The first factor was presentation media: paper and electronic media. The second factor was document styles: mails with a Gothic font, postcards written in a Mincho font, postcards written in a handwriting-like font, and handwritten postcards. It was observed that presentation media strongly affect the evaluation of the personality of the senders. Sending paper letters improves the feeling of familiarity between recipients and senders. Next, the document styles strongly affect evaluation of the contents of letters. Handwritten letters improves the evaluation of letter contents. Finally, the feeling of appreciation is highly evaluated in handwritten letters on paper. Based on the result, we discuss how to select presentation media and document styles depending on situations.