- 応用心理学研究 (ISSN:03874605)
- vol.44, no.2, pp.113-122, 2018-11-30 (Released:2019-08-15)
This study investigated the influence of male pattern baldness on the impression of men among adult Japanese men and women. Participants were 79 men and 87 women (mean age = 39.17, SD = 10.75, range: 20-59). They rated 4 types of photographic stimuli based on the Modified Norwood-Hamilton Scale (Takashima et al., 1981) on several dimensions of impressions. Analysis showed that the amount of cranial hair influenced impressions of photographic stimuli. Results showed that baldness was perceived to be a sign of senescence. Furthermore, baldness was perceived to demonstrate several features (e.g., social maturity), an attribute relevant to senescence. Neither sex nor age of the participant influenced the differences in impression of photographic stimuli.