著者
工藤 大介 中谷内 一也
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.30, no.1, pp.35-44, 2014-08-18

This study investigated why the restrained buying called reputational risk occurred after The Great East Japan Earthquake, focusing on the psychological factors influencing consumers. A preliminary investigation (N=112) identified affective (System 1) factors - "negative affect," "association with Fukushima," "support for quake-hit areas," and "radiation anxieties" - and reason (System 2) factors - "knowledge-based judgment" and "rational decision" - based on the dual-process theory. Initially, the results of structural equation modeling (SEM) conducted on the main survey data (N=310) indicated the influence of multi-collinearity. Accordingly, the factors "negative affect," "association with Fukushima," and "radiation anxieties" were integrated as "anxiety over radiation and nuclear power." The result of SEM on the refined model suggested this factor causes restrained buying while "support for quake-hit areas" is effective in its mitigation. Finally, future contingency plans to combat reputational risk were discussed based on the findings of this study.

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【社会心理学研究・掲載論文】工藤ら(2014) 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討 http://t.co/FlT94YdBQg ★放射線・原発不安要因が買い控え行動に繋がる一方で、被災地支援要因は買い控えの抑制に効果的である可能性を示唆
【社会心理学研究・掲載論文】工藤ら(2014) 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討 http://t.co/FlT94YdBQg

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【社会心理学研究・掲載論文】工藤ら(2014) 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討 http://t.co/FlT94YdBQg
【社会心理学研究・掲載論文】工藤ら(2014) 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討 http://t.co/FlT94YdBQg
【社会心理学研究・掲載論文】工藤ら(2014) 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討 http://t.co/FlT94YdBQg ★放射線・原発不安要因が買い控え行動に繋がる一方で、被災地支援要因は買い控えの抑制に効果的である可能性を示唆
【社会心理学研究・掲載論文】工藤ら(2014) 東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討 http://t.co/FlT94YdBQg
{Author}: {Blog title}: 東日本大震災に伴う風評被害 : 買い控えを引き起こす消費者要因の検討 http://t.co/0e7nVt8pqI

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