著者
工藤 大介 中谷内 一也
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.30, no.1, pp.35-44, 2014-08-18

This study investigated why the restrained buying called reputational risk occurred after The Great East Japan Earthquake, focusing on the psychological factors influencing consumers. A preliminary investigation (N=112) identified affective (System 1) factors - "negative affect," "association with Fukushima," "support for quake-hit areas," and "radiation anxieties" - and reason (System 2) factors - "knowledge-based judgment" and "rational decision" - based on the dual-process theory. Initially, the results of structural equation modeling (SEM) conducted on the main survey data (N=310) indicated the influence of multi-collinearity. Accordingly, the factors "negative affect," "association with Fukushima," and "radiation anxieties" were integrated as "anxiety over radiation and nuclear power." The result of SEM on the refined model suggested this factor causes restrained buying while "support for quake-hit areas" is effective in its mitigation. Finally, future contingency plans to combat reputational risk were discussed based on the findings of this study.
著者
中谷内 一也 工藤 大介 尾崎 拓
出版者
公益社団法人 日本心理学会
雑誌
心理学研究 (ISSN:00215236)
巻号頁・発行日
vol.85, no.2, pp.139-147, 2014 (Released:2014-06-25)
参考文献数
42
被引用文献数
3 3

This study investigated the levels of public trust in organizations associated with the Great East Japan Earthquake. In Study 1 (N = 639), the levels of trust in eight organizations as well as the determinants of trust–perceived salient value similarity (SVS), ability, and motivation– were measured twice, first immediately after the earthquake and then a year later. The results indicated that the trust levels for six of the eight organizations had been preserved, supporting the double asymmetric effect of trust. The results of structural equation modeling (SEM) revealed that SVS explained trust more when the organization had been less trusted. Trust in the organization explains well the perceived reduction of the target risk. The results of SEM in Study 2 (N = 1,030) replicated those of Study 1, suggesting the stability of the explanatory power of the determinants of trust. Implications of the study for risk management practices are discussed.
著者
工藤 大介 中谷内 一也
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.30, no.1, pp.35-44, 2014-08-18 (Released:2015-06-06)
参考文献数
42
被引用文献数
3

This study investigated why the restrained buying called reputational risk occurred after The Great East Japan Earthquake, focusing on the psychological factors influencing consumers. A preliminary investigation (N=112) identified affective (System 1) factors—“negative affect,” “association with Fukushima,” “support for quake-hit areas,” and “radiation anxieties”—and reason (System 2) factors—“knowledge-based judgment” and “rational decision”—based on the dual-process theory. Initially, the results of structural equation modeling (SEM) conducted on the main survey data (N=310) indicated the influence of multi-collinearity. Accordingly, the factors “negative affect,” “association with Fukushima,” and “radiation anxieties” were integrated as “anxiety over radiation and nuclear power.” The result of SEM on the refined model suggested this factor causes restrained buying while “support for quake-hit areas” is effective in its mitigation. Finally, future contingency plans to combat reputational risk were discussed based on the findings of this study.