著者

出口 順子 沖村 多賀典 井澤 悠樹 徳山 友 菊池 秀夫

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究

巻号頁・発行日

vol.9, no.2, pp.19-34, 2017

被引用文献数

3

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<p>The objective of this study is to confirm the intentions of J. League spectators to support a club. Specifically, data was collected from 619 J. League supporters, and a hypothetical model that assumes a relationship among attachment, team identification, and club support intentions was examined using structural equation modeling. In addition, to verify the difference in the intensity of supportive behavior, supporter-club members and non-members and supporter-association members and non-members were compared. From the results, it was observed that team identification and attachment to a fan community affected club support intentions, and among the two, the effect of the former was stronger. Further, no differences were observed that compared supporter-club members and non-members. In the comparison between supporter-association members and non-members, differences were observed in the relationship between attachment to a fan community and club support intentions and that between attachment to a local city and team identification.</p>