文献一覧: 菊池秀夫 (著者)

17 0 0 0 Jリーグ観戦者のクラブ支援意図

著者: 出口順子沖村多賀典井澤悠樹徳山友菊池秀夫
出版者: 日本スポーツマネジメント学会
雑誌: スポーツマネジメント研究
巻号頁・発行日: vol.9, no.2, pp.19-34, 2017
被引用文献数: 3

<p>The objective of this study is to confirm the intentions of J. League spectators to support a club. Specifically, data was collected from 619 J. League supporters, and a hypothetical model that assumes a relationship among attachment, team identification, and club support intentions was examined using structural equation modeling. In addition, to verify the difference in the intensity of supportive behavior, supporter-club members and non-members and supporter-association members and non-members were compared. From the results, it was observed that team identification and attachment to a fan community affected club support intentions, and among the two, the effect of the former was stronger. Further, no differences were observed that compared supporter-club members and non-members. In the comparison between supporter-association members and non-members, differences were observed in the relationship between attachment to a fan community and club support intentions and that between attachment to a local city and team identification.</p>

2018-03-01 11:40:07
17 + 14 Twitter

2 0 0 0 OA ファンのチーム支援行動: 組織的アイデンティフィケーション理論を視座に

著者: 出口順子長谷川健司清川健一菊池秀夫
出版者: 一般社団法人日本体育学会
雑誌: 体育学研究 (ISSN:04846710)
巻号頁・発行日: pp.20065, (Released:2020-11-18)

2020-12-21 06:57:41
2 + 0 Twitter

1 0 0 0 OA ファンのチーム支援行動: 組織的アイデンティフィケーション理論を視座に

著者: 出口順子長谷川健司清川健一菊池秀夫
出版者: 一般社団法人日本体育・スポーツ・健康学会
雑誌: 体育学研究 (ISSN:04846710)
巻号頁・発行日: vol.66, pp.13-32, 2021 (Released:2021-01-30)
参考文献数: 91
被引用文献数: 2

Relationships between team identification, fan community identification and team-support behavior can be explained using organizational identification theory (Ashforth and Mael, 1989; Mael and Ashforth, 1992). According to Mael and Ashforth (1992), for an individual to identify with an organization, it must enhance the appeal of its collective identity through clear delineation of in-group and out-group memberships as a distinct organization, while increasing self-esteem through association with the organization’s prestige, meaning that the antecedent factors are the organization’s distinctiveness and prestige. Additionally, in social identity theory, which represents the theoretical background for organizational identification theory, support behavior is expressed for an organization that embodies the supporter’s identity. Accordingly, Mael and Ashforth (1992) consider organizational support to be a result factor. Based on the above, the aim of this study was to use organizational identification theory to clarify the relationships between team identification, fan community identification, and team-support behavior. Specifically, we developed a hypothetical model in which the factors of team distinctiveness and prestige were the antecedent factors and the non-transactional support behavior of fan engagement was the resulting factor. Data collected from spectators at a V. Premier League were used for verification. Analysis using the bootstrap method revealed that impact relationships were not found for all hypotheses. Nonetheless, certain relationships were found between leading and result factors, thus supporting the conclusion that organizational identification theory can be used to explain spectator support behavior.

2022-09-11 15:48:42
1 + 16 Twitter

1 0 0 0 OA Vリーグ観戦者の意思決定プロセス : チームアイデンティティ, 試合満足, 行動意図の関係性の検討

著者: 出口順子菊池秀夫
出版者: Japan Society of Sports Industry
雑誌: スポーツ産業学研究 (ISSN:13430688)
巻号頁・発行日: vol.26, no.1, pp.1_61-1_72, 2016 (Released:2016-04-26)
参考文献数: 35

With respect to the decision-making processes of consumers of major sports, Yoshida (2011) reports that there is a research group linking customer loyalty to customer satisfaction and one linking customer loyalty to social identity, and suggests using a theoretical model to integrate both research groups. Although constructing a model that simultaneously examines these relationships is important both for academic and practical reasons, no empirical research has been undertaken. Therefore, the objective of this study was to utilize data in order to verify the basic structure of the model proposed by Yoshida. Specifically, data on the spectators of the V. Premier League was used to analyze the relationship between team identity, game satisfaction, and behavioral intention. As a result of this analysis, the model was verified. Furthermore, the positive impact of team identity and game satisfaction on behavioral intention, and the positive correlation between team identity and game satisfaction was confirmed.