17 0 0 0 Jリーグ観戦者のクラブ支援意図
- 著者
- 出口 順子 沖村 多賀典 井澤 悠樹 徳山 友 菊池 秀夫
- 出版者
- 日本スポーツマネジメント学会
- 雑誌
- スポーツマネジメント研究
- 巻号頁・発行日
- vol.9, no.2, pp.19-34, 2017
- 被引用文献数
- 3
<p>The objective of this study is to confirm the intentions of J. League spectators to support a club. Specifically, data was collected from 619 J. League supporters, and a hypothetical model that assumes a relationship among attachment, team identification, and club support intentions was examined using structural equation modeling. In addition, to verify the difference in the intensity of supportive behavior, supporter-club members and non-members and supporter-association members and non-members were compared. From the results, it was observed that team identification and attachment to a fan community affected club support intentions, and among the two, the effect of the former was stronger. Further, no differences were observed that compared supporter-club members and non-members. In the comparison between supporter-association members and non-members, differences were observed in the relationship between attachment to a fan community and club support intentions and that between attachment to a local city and team identification.</p>
The purpose of this study was to gather fundamental data for future club and soccer school project development. Therefore, we evaluated a soccer school program, which is one hometown team promotion project. We investigated the degree of guardian satisfaction in the soccer school and analyzed our findings. We conducted a paper questionnaire of the guardians of Vissel Kobe Soccer School students, distributing 720 questionnaires and receiving 496 responses (68.9%). During analysis, we divided the responses into low, middle and high satisfaction groups. As a result, 21.2%, 41.0% and 37.3% fell into the low, middle and high satisfaction groups, respectively. As a result, compared to guardians with low satisfaction levels, those who had high satisfaction with the soccer school felt changes in their children, had continue intention of the soccer school, and also tended to be committed to the Vissel Kobe team. This type of program evaluation can identify both points where participants are satisfied and where they have additional demands and improvements are needed. In addition, evaluations can contribute to higher quality coaching and service by providing data to the club and soccer school. Furthermore, participant satisfaction with the soccer school program promotes attachment to Vissel Kobe and builds fans for the club. In summary, program evaluations like this time are integral parts of management.
The purpose of this study was to gather fundamental data for future club and soccer school project development. Therefore, I conducted an evaluation of the Vissel Kobe Soccer School program, one hometown promotion project, focusing on the degree of satisfaction that students had in the soccer school and analyzed the results. This study was conducted by a questionnaire of participants in the Vissel Kobe Soccer School. I distributed 720 questionnaires and 500 were returned (69.4%). As a result, I found that 56.1% were new students and 43.9% were continuing students. The main results of the survey include finding that about half of the enrollees were third year elementary students, the youngest possible age, with the rest of the students evenly distributed among school years, and that about 40% also take part in sports other than soccer. No significant differences regarding enrolment motivations and the effectiveness of participation were found between new enrollees and continuing students, but new students had higher expectations for all aspects of the program, including their desire to continue participation. In order to attract new students and raise the level or reenrollment in the future, responding to participant desires related to practice and programs for interaction with players is a crucial task.
1 0 0 0 OA 中高年者のライフスタイルと運動・スポーツ活動の選択に関する研究
本研究の目的は、中高年若を捉えるにあたりライフスタイルに注目し、1)ライフスタイルを用いて中高年者をクラスター化すること、2)クラスター間での運動・スポーツ活動選択の相違を明らかにすること、3)各ライフスタイルクラスターが今後実施を希望する運動・スポーツ活動の傾向を明らかにすることである。本調査は、K町在住の40歳〜69歳の男女2,000名を対象に質問紙調査を実施した。質問紙は2000部を配布し、539部(27.0%)の有効回答を得た。結果として、以下のことが明らかとなった。1)中高年者のライフスタイルは「スポーツ」「ファッション」「共生」「出世」「成功願望」の5因子が抽出され、ライフスタイルクラスターへの分類を試みた結果、「キャリア志向型」「消極的志向型」「共生志向型」「ファッション志向型」の4クラスターに分類することができた。2)各クラスターが選択する運動・スポーツ活動は、クラスター間に統計的有意差は認められなかった。3)今後、実施を希望する運動・スポーツ活動として、「キャリア志向型」はハイキング・ピクニック、マリンスポーツなどのアウトドアスポーツ、「消極的志向型」は卓球、バドミントンなど手軽に実施が可能な運動・スポーツ活動、「共生志向型」はサッカー、ボート・カヌー、体力トレーニングなど多種目の活動を、「ファッション志向型」はフォークダンス、スケートなどの運動・スポーツ活動を選択していることが明らかとなった。