出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.9, no.1, pp.77-89, 2017 (Released:2017-06-23)

著者

押見 大地 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.19-40, 2013-06-15 (Released:2013-06-27)

参考文献数

74

被引用文献数

4 3

---

This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.

著者

吉田 政幸 仲澤 眞 岡村 敬子 吉岡 那於子

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.9, no.1, pp.3-21, 2017 (Released:2017-06-23)

参考文献数

47

被引用文献数

2 1

---

This article attempts to shed some empirical attention on sport fans' feelings of pride toward multiple sport consumption objects (e.g., team color, logo, home stadium, fight songs, and glory of the past). Data were collected from spectators at professional soccer and baseball games in Japan. The results from Study 1 provided evidence of the scale's construct validity and supported the notion that fans' pride feelings positively influence their identification with the team as well as with the fan community. In Study 2, we found further evidence of construct and nomological validity and concluded that there were two important sequential relationships (1) between fans' feelings of pride toward tangible sport consumption objects (e.g., logo and stadium), team identification, and conative loyalty and (2) between pride feelings toward objects related to communal fan experiences (e.g., logo and fight songs), fan community identification, and conative loyalty.

著者

出口 順子 沖村 多賀典 井澤 悠樹 徳山 友 菊池 秀夫

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究

巻号頁・発行日

vol.9, no.2, pp.19-34, 2017

被引用文献数

3

---

<p>The objective of this study is to confirm the intentions of J. League spectators to support a club. Specifically, data was collected from 619 J. League supporters, and a hypothetical model that assumes a relationship among attachment, team identification, and club support intentions was examined using structural equation modeling. In addition, to verify the difference in the intensity of supportive behavior, supporter-club members and non-members and supporter-association members and non-members were compared. From the results, it was observed that team identification and attachment to a fan community affected club support intentions, and among the two, the effect of the former was stronger. Further, no differences were observed that compared supporter-club members and non-members. In the comparison between supporter-association members and non-members, differences were observed in the relationship between attachment to a fan community and club support intentions and that between attachment to a local city and team identification.</p>

著者

福田 拓哉 今泉 直史

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2013-002, (Released:2013-04-15)

参考文献数

34

---

Lately, brand communities have been a heavily researched topic in marketing science. Prior work on brand communities has proved that community participation has a positive influence on brand loyalty. One of the key factors is the concept of identification with the brand community (Algesheimer et al., 2005). However, the leading factor for identification with the community has seldom been investigated (Miyazawa, 2011). Additionally, while previous empirical researches were focused on brand community of consumer goods such as car clubs, there is no research about brand community of professional sports clubs. Thus, the purpose of our study is to (1) verify a conceptual model of how different aspects of members' relationships with the brand community of professional sports club influence their intentions and behaviors, based on Algesheimer et al. (2005), (2) construct and estimate a conceptual model of the leading factor of identification with the community.

著者

井上 尊寛 松岡 宏高 竹内 洋輔 荒井 弘和

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2015-006, (Released:2015-06-15)

参考文献数

39

被引用文献数

5

---

Understanding spectators' perspectives towards a sports competition is one of the major marketing issues in professional sport management. The purposes of this study are (1) to develop a scale to measure spectators' involvement in athletic elements of figure skating which can be deemed as the core product, (2) to examine the relationships of such involvement with antecedent variables and consequent variables, and (3) to examine involvement in athletic elements by the difference in gender of a player supporting. We analyzed a sample of 478 spectators at the 2013 NHK Trophy Grand Prix of Figure Skating. The results of confirmatory factor analyses revealed that athletic elements consisted of technical and aesthetic dimensions. Furthermore, the findings indicated that spectators' involvement had significant relationships with their knowledge regarding figure skating as well as consequent variables such as their intention to support a specific athlete and spectating behavior. This observation could significantly contribute to the development of marketing strategies for figure skating events.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010-02-25 (Released:2010-08-31)

参考文献数

39

被引用文献数

3 3

---

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct “attractiveness of athletes.” This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.3-17, 2010-02-25 (Released:2010-08-31)

参考文献数

48

被引用文献数

1 2

---

This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as “Experiential Valued Spectators,” “Non-Experiential Valued Spectators,” “Intrinsic Valued Spectators,” and “CROI Valued Spectators.” Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.

著者

仲澤 眞 吉田 政幸 岩村 聡

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.6, no.1, pp.17-35, 2014 (Released:2015-03-31)

参考文献数

59

被引用文献数

8 5

---

The drivers of team attachment and repurchase behavior are complex. What remains unexplored is to examine the effects of spectator motives on team attachment and repurchase behavior among event attendees of a new professional sport league. Using a sample of 1228 attendees at J. League games in 1998, the authors demonstrate that (1) spectator motives consist of six factors, (2) the attraction-stage motives have significant effects on the attachment-stage motive (soccer club attachment) that in turn influences attendance frequency, and (3) the effects of the attraction-stage motives on the attachment-stage motive are enhanced by two moderating variables (gender and stadium size). The results suggest that managers must differentiate the marketing of individual athletes from the marketing of game, soccer, and club, specifically for male consumers and spectators attending games at small stadiums.

著者

押見 大地 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.163-178, 2010-12-10 (Released:2011-12-02)

参考文献数

46

被引用文献数

1 2

---

Japanese special expression “Kandoh” refers to a positive emotional state which is deeply impressed by certain things that move the heart. Kandoh is often well-used, specifically for explaining the impressive experience of watching sports. Harada (2008) pointed out the importance of Kandoh experiences in terms of the management of sports teams. Despite the increased importance, no empirical research on this topic has been conducted in the field of sport management. The purposes of this study are to (1) develop a scale for measuring specific of scenes that capture sports spectators' emotional Kandoh experiences, (2) investigate gender differences with respect to Kandoh scenes, and examine what impact Kandoh scenes have on spectators' intentions to attend future games. The results indicate that the construct of Kandoh experience consists of, an eight dimensions, gender differences exist, and some Kandoh scenes have significant effects on customer satisfaction and attendance intentions.

著者

佐野 孝 濱野 裕希

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-005, (Released:2022-12-12)

参考文献数

45

---

This study aimed to examine the effectiveness of the online examination system for grasping the psychological state of players in university sports club by clarifying the relationship between the psychological state and competition performance, and the transition of the state. During the month and a half before the target game, we conducted two tests on one track and field club to compare the scores of players who improved their records and those who did not, and examined changes in scores. As a result, the players who were able to break their own records had high patience and effectiveness in improving their performance at the start of the season. However, the endurance was significantly decreased at the second measurement. Additionally, the team's performance in the target game was better than in last three years. These findings suggest the effectiveness of grasping mental states in mental health care and team management.

著者

和田 由佳子 松岡 宏高 藤本 淳也

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-001, (Released:2022-05-18)

参考文献数

50

被引用文献数

1

---

After the 2015 and 2019 Rugby World Cups, the Japan Rugby Top League games attracted many new fans including female fans and niwaka fans (bandwagon fans/fair-weather fans). Understanding the characteristics of game attendees could be crucial to retain new fans and expand the fan base. The purpose of this study was to categorize attendees into four segments according to gender and fan types and to compare their characteristics, motivations for attending games, and knowledge of rugby. Data were collected from seven games at five venues from January 12 to 26, 2020. The four segments—male niwaka fans, female niwaka fans, male regular fans, and female regular fans—were compared by one-way analysis of variance. It was found that male regular fans had supported rugby since 1980, while female regular fans appeared after the 2015 Rugby World Cup. Further, the motivations of female niwaka fans and regular fans were different.

著者

高田 紘佑 青山 将己

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-002, (Released:2022-08-31)

参考文献数

65

被引用文献数

1

---

COVID-19 outbreak has forced sport spectators to keep social distancing in the stadium/arena, causing economic damage to sport organizations due to a lack of matchday revenue. However, the situation would arouse sport spectators' nostalgia for their past experiences in the sporting venue. Thus, the purpose of this study was to clarify whether nostalgia for spectating sport in the stadium/arena during the pandemic differed by involvement in sport spectatorship. In December 2020, an online survey of Japanese sports spectators (n = 728) was conducted. The result of confirmatory factor analysis explained that sport spectators' experience-based nostalgia during COVID-19 was engendered from memories of their favorite teams, stadiums, and social interactions in the stadium/arena. Mann-Whitney's U tests resulted that sport spectators with higher involvement in sport spectatorship perceived nostalgia stronger than those with lower involvement. Sports teams and leagues could benefit from the knowledge during the “with-corona” period.

著者

吉田 政幸

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.5-21, 2011-11-30 (Released:2011-12-21)

参考文献数

97

被引用文献数

6 3

---

Drawing from the literature on sport consumer behavior and related fields such as marketing, the purpose of this paper is to introduce some new research topics in the field of sport marketing. Based on six categories of customer metrics and two important perspectives of consumer decision making (social identity and customer satisfaction), four important research streams are identified: consumer motivations, social identity, customer satisfaction, and customer loyalty. For each research stream, the core issues are introduced based on the conceptualization of key constructs and the theoretical explanations that outline the relationships between antecedents, consequences, and moderating variables. This paper also provides directions for future research that focuses on the development of new concepts, such as brand experiences, brand ethics, brand community, human brands, and customer engagement, which go beyond traditional marketing concepts.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.8, no.1, pp.64-73, 2016 (Released:2017-04-12)

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.4, no.1, pp.55-74, 2012-11-30 (Released:2012-12-24)

著者

出口 順子 辻 洋右 吉田 政幸

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.10, no.1, pp.19-40, 2018 (Released:2019-01-19)

参考文献数

73

被引用文献数

5 1

---

Over the last three decades, the conceptual and theoretical importance of team identification has increased. However, many previous studies have confused role identity-based team identification with the group identity-based approach, failing to distinguish between these two constructs. In light of this concern, the current study presents a thorough review of the key concepts and theories underlying team identification. Through a conceptual analysis, we explained the construct of team identification and its impact on consumer behavior on the basis of four relevant theories (identity theory, social identity theory, organizational identification theory, and the consumer-company identification framework). Furthermore, an empirical study, which was a complementary part of this research, showed that the impact of group identity-based team identification on consumers' collective self-esteem and behavioral loyalty was stronger than that of role identity-based team identification. Our conceptual arguments and directions for future research contribute to the advancement of knowledge on sport fans.

著者

仲澤 眞 吉田 政幸

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.7, no.1, pp.23-38, 2015 (Released:2015-07-11)

参考文献数

52

被引用文献数

6 4

---

Although the relationship between a sport team and its fans has been long understood as team identification which is a type of self-team connection, limited attention has been devoted to the idea of communal-team connection (also called fan community identification). This study is one of the first attempts to conceptualize fan community identification and examine its antecedents and consequences. Data were collected from spectators attending professional baseball and soccer games in Japan. The results indicated three points of attachment (sport, player, and local city) were significant precursors of fan community identification. The findings also suggested fan community identification positively influenced team identification. Moreover, the impact of fan community identification on future attendance frequency was stronger for those spectators having a short-term relationship with the team than for those spectators having a long-term relationship. Including fan community identification, the results extended previous research that has focused primarily on team identification.

著者

舟橋 弘晃 菅 文彦 桂田 隆行 間野 義之

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.12, no.2, pp.3-32, 2020-12-25 (Released:2021-03-10)

参考文献数

68

---

Generally, the use of public funding for constructing stadiums and arenas is justified by the expected region-wide economic impact, or positive externalities and public-goods aspect of sports. However, it remains unclear whether these impacts or benefits are fully supported by academic evidence. This study, therefore, presents a systematic mapping review of literature to assess the impacts and benefits of sports facilities. Quasi-experiment studies published in peer-reviewed journals since 1997, presenting evaluations of the impact of sports facilities and professional sports teams as well as monetary assessments of their intangible benefits, were reviewed. A structured overview of 52 selected studies, conducted primarily in the United States, is provided. The review presents the scope and type of impact, outcome variables, methodological approaches, and main findings of these studies. The paper presents a series of implications for policymakers and researchers on sports facility management in Japan.

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.13, no.1, pp.37-50, 2021-12-15 (Released:2022-02-22)