著者
出口 順子 沖村 多賀典 井澤 悠樹 徳山 友 菊池 秀夫
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究
巻号頁・発行日
vol.9, no.2, pp.19-34, 2017

<p>The objective of this study is to confirm the intentions of J. League spectators to support a club. Specifically, data was collected from 619 J. League supporters, and a hypothetical model that assumes a relationship among attachment, team identification, and club support intentions was examined using structural equation modeling. In addition, to verify the difference in the intensity of supportive behavior, supporter-club members and non-members and supporter-association members and non-members were compared. From the results, it was observed that team identification and attachment to a fan community affected club support intentions, and among the two, the effect of the former was stronger. Further, no differences were observed that compared supporter-club members and non-members. In the comparison between supporter-association members and non-members, differences were observed in the relationship between attachment to a fan community and club support intentions and that between attachment to a local city and team identification.</p>
著者
吉田 政幸 仲澤 眞 岡村 敬子 吉岡 那於子
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.9, no.1, pp.3-21, 2017 (Released:2017-06-23)
参考文献数
47
被引用文献数
2

This article attempts to shed some empirical attention on sport fans' feelings of pride toward multiple sport consumption objects (e.g., team color, logo, home stadium, fight songs, and glory of the past). Data were collected from spectators at professional soccer and baseball games in Japan. The results from Study 1 provided evidence of the scale's construct validity and supported the notion that fans' pride feelings positively influence their identification with the team as well as with the fan community. In Study 2, we found further evidence of construct and nomological validity and concluded that there were two important sequential relationships (1) between fans' feelings of pride toward tangible sport consumption objects (e.g., logo and stadium), team identification, and conative loyalty and (2) between pride feelings toward objects related to communal fan experiences (e.g., logo and fight songs), fan community identification, and conative loyalty.
著者
押見 大地 原田 宗彦
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.5, no.1, pp.19-40, 2013-06-15 (Released:2013-06-27)
参考文献数
74
被引用文献数
4 1

This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.
著者
福田 拓哉 今泉 直史
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2013-002, (Released:2013-04-15)
参考文献数
34

Lately, brand communities have been a heavily researched topic in marketing science. Prior work on brand communities has proved that community participation has a positive influence on brand loyalty. One of the key factors is the concept of identification with the brand community (Algesheimer et al., 2005). However, the leading factor for identification with the community has seldom been investigated (Miyazawa, 2011). Additionally, while previous empirical researches were focused on brand community of consumer goods such as car clubs, there is no research about brand community of professional sports clubs. Thus, the purpose of our study is to (1) verify a conceptual model of how different aspects of members' relationships with the brand community of professional sports club influence their intentions and behaviors, based on Algesheimer et al. (2005), (2) construct and estimate a conceptual model of the leading factor of identification with the community.
著者
井上 尊寛 松岡 宏高 竹内 洋輔 荒井 弘和
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2015-006, (Released:2015-06-15)
参考文献数
39

Understanding spectators' perspectives towards a sports competition is one of the major marketing issues in professional sport management. The purposes of this study are (1) to develop a scale to measure spectators' involvement in athletic elements of figure skating which can be deemed as the core product, (2) to examine the relationships of such involvement with antecedent variables and consequent variables, and (3) to examine involvement in athletic elements by the difference in gender of a player supporting. We analyzed a sample of 478 spectators at the 2013 NHK Trophy Grand Prix of Figure Skating. The results of confirmatory factor analyses revealed that athletic elements consisted of technical and aesthetic dimensions. Furthermore, the findings indicated that spectators' involvement had significant relationships with their knowledge regarding figure skating as well as consequent variables such as their intention to support a specific athlete and spectating behavior. This observation could significantly contribute to the development of marketing strategies for figure skating events.
著者
齋藤 れい 原田 宗彦 広瀬 盛一
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.3-17, 2010-02-25 (Released:2010-08-31)
参考文献数
48
被引用文献数
1 1

This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as “Experiential Valued Spectators,” “Non-Experiential Valued Spectators,” “Intrinsic Valued Spectators,” and “CROI Valued Spectators.” Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.
著者
押見 大地 原田 宗彦
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.2, pp.163-178, 2010-12-10 (Released:2011-12-02)
参考文献数
46
被引用文献数
1

Japanese special expression “Kandoh” refers to a positive emotional state which is deeply impressed by certain things that move the heart. Kandoh is often well-used, specifically for explaining the impressive experience of watching sports. Harada (2008) pointed out the importance of Kandoh experiences in terms of the management of sports teams. Despite the increased importance, no empirical research on this topic has been conducted in the field of sport management. The purposes of this study are to (1) develop a scale for measuring specific of scenes that capture sports spectators' emotional Kandoh experiences, (2) investigate gender differences with respect to Kandoh scenes, and examine what impact Kandoh scenes have on spectators' intentions to attend future games. The results indicate that the construct of Kandoh experience consists of, an eight dimensions, gender differences exist, and some Kandoh scenes have significant effects on customer satisfaction and attendance intentions.
著者
吉田 政幸
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.3, no.1, pp.5-21, 2011-11-30 (Released:2011-12-21)
参考文献数
97
被引用文献数
6 1

Drawing from the literature on sport consumer behavior and related fields such as marketing, the purpose of this paper is to introduce some new research topics in the field of sport marketing. Based on six categories of customer metrics and two important perspectives of consumer decision making (social identity and customer satisfaction), four important research streams are identified: consumer motivations, social identity, customer satisfaction, and customer loyalty. For each research stream, the core issues are introduced based on the conceptualization of key constructs and the theoretical explanations that outline the relationships between antecedents, consequences, and moderating variables. This paper also provides directions for future research that focuses on the development of new concepts, such as brand experiences, brand ethics, brand community, human brands, and customer engagement, which go beyond traditional marketing concepts.
著者
仲澤 眞 吉田 政幸 岩村 聡
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.6, no.1, pp.17-35, 2014 (Released:2015-03-31)
参考文献数
59
被引用文献数
2

The drivers of team attachment and repurchase behavior are complex. What remains unexplored is to examine the effects of spectator motives on team attachment and repurchase behavior among event attendees of a new professional sport league. Using a sample of 1228 attendees at J. League games in 1998, the authors demonstrate that (1) spectator motives consist of six factors, (2) the attraction-stage motives have significant effects on the attachment-stage motive (soccer club attachment) that in turn influences attendance frequency, and (3) the effects of the attraction-stage motives on the attachment-stage motive are enhanced by two moderating variables (gender and stadium size). The results suggest that managers must differentiate the marketing of individual athletes from the marketing of game, soccer, and club, specifically for male consumers and spectators attending games at small stadiums.
著者
山口 志郎 野川 春夫 北村 薫 山口 泰雄
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.2, pp.147-161, 2010-12-10 (Released:2011-12-02)
参考文献数
71
被引用文献数
4

The purpose of this study was to replicate the applicability of the Gwinner and Bennett model (2008) which examined the effects of brand cohesiveness and sport identification on sponsor fit in a sponsorship in a Japan context. This study analyzed also focusing on the impact of sponsor fit on two important consumer behavioral outcome; attitude toward sponsors and purchase intentions. The data were collected from 537 spectators at the HP JAPAN WOMEN'S OPEN TENNIS 2009 in Osaka. The results of study indicate that brand cohesiveness and sport identification also have strong impacts on the sponsor fit at the event. Findings also support our hypotheses that sponsor fit has a positive influence on consumers purchase intentions through the attitude toward sponsor. It can be concluded that the Gwinner and Bennett model is applicable to the sponsorship in a Japanese context.
著者
出口 順子 辻 洋右 吉田 政幸
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.10, no.1, pp.19-40, 2018 (Released:2019-01-19)
参考文献数
73
被引用文献数
2

Over the last three decades, the conceptual and theoretical importance of team identification has increased. However, many previous studies have confused role identity-based team identification with the group identity-based approach, failing to distinguish between these two constructs. In light of this concern, the current study presents a thorough review of the key concepts and theories underlying team identification. Through a conceptual analysis, we explained the construct of team identification and its impact on consumer behavior on the basis of four relevant theories (identity theory, social identity theory, organizational identification theory, and the consumer-company identification framework). Furthermore, an empirical study, which was a complementary part of this research, showed that the impact of group identity-based team identification on consumers' collective self-esteem and behavioral loyalty was stronger than that of role identity-based team identification. Our conceptual arguments and directions for future research contribute to the advancement of knowledge on sport fans.
著者
和田 由佳子 松岡 宏高
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2020-002, (Released:2020-04-01)
参考文献数
73

This study aimed to demonstrate empirically the influence of brand attributes regarding professional baseball teams on benefits and attitudes of residents according to customer-based brand equity (Keller, 1993). This study also examined the influence of residents' benefits and attitudes on team attachment. An internet research company was used to conduct an online survey to collect data from residents who had attended at least one home game during the 2013-2015 seasons in six cities where Pacific League teams were based. The results of the structural equation modeling showed the relations among attributes, benefits, and attitudes were different from Keller's (1993) concepts. In terms of the relations between benefits and attachment, symbolic benefit influenced attachment, although experiential benefit did not. Nor was there a significant relation between attitude and attachment. Further, the study discussed the findings and their theoretical and practical implications.
著者
備前 嘉文 原田 宗彦
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.19-32, 2010-02-25 (Released:2010-08-31)
参考文献数
39
被引用文献数
2 2

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct “attractiveness of athletes.” This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.
著者
備前 嘉文 原田 宗彦
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.1, pp.19-32, 2010
被引用文献数
2

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct "attractiveness of athletes." This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.
著者
福原 崇之 原田 宗彦
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
pp.2013-007, (Released:2013-07-29)
参考文献数
24

The purpose of this study was to examine the relationship between club performance and revenue in Japanese professional football clubs. In Europe, Union of European Football Association (UEFA) decided to introduce financial fair play (FFP) for the purpose of the sound management for all clubs. In Japan, J.LEAGUE decided to introduce the club license system in 2013. In this way, through importance for the management of J.LEAGUE club would increase. This paper examines, the relationship between revenue and club performance in the J.LEAGUE club by making use of analyzing the panel data from 2005 to 2010. As a result, two-way fixed effect model was selected. This implied that there were differences among each club and there were time effects between seasons. From the scale of fixed effect, clubs in metropolis are not always profitable. And we find that club's performance do not significant affect the revenue.
著者
和田 由佳子 松岡 宏高
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
2020

<p>This study aimed to demonstrate empirically the influence of brand attributes regarding professional baseball teams on benefits and attitudes of residents according to customer-based brand equity (Keller, 1993). This study also examined the influence of residents' benefits and attitudes on team attachment. An internet research company was used to conduct an online survey to collect data from residents who had attended at least one home game during the 2013-2015 seasons in six cities where Pacific League teams were based. The results of the structural equation modeling showed the relations among attributes, benefits, and attitudes were different from Keller's (1993) concepts. In terms of the relations between benefits and attachment, symbolic benefit influenced attachment, although experiential benefit did not. Nor was there a significant relation between attitude and attachment. Further, the study discussed the findings and their theoretical and practical implications.</p>