著者

香取 淳子 香取 淳子

出版者

長崎県立大学

雑誌

研究紀要 (ISSN:18838111)

巻号頁・発行日

no.12, pp.93-107, 2011

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After Chinese government adapted the economic reform policy in 1978, advertising broadcasting and CCTV(Chinese Central Television) started. China's TV system was reformed several times depending on the progress situation of the economic reform. The aim of this study is to explore the relationship of Chinese government andCCTV by the materials based on some academic papers, books, and statistical data. As aresult, despite of many changes during three decades since 1978 it is thought that thefundamental role of CCTV as a mouthpiece for the Chinese Communist Party and thegovernment is still maintained.PDF図表カラーあり