著者

北村 倫夫 石田 宰 渡辺 謙仁 李 在栄

出版者

北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

vol.15, pp.99-118, 2012-09-20

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This study was aimed at proposing a strategy for promoting Science and Technology Tourism (STT) in Hokkaido, and was based on the case study for about thirty examples in Japan and foreign countries. By definition, STT is "the tourism aiming at learning about science and technology by seeing, hearing and experiencing." Although STT has been recognized as an important domain of tourism in foreign countries, it has not been right in Japan. However, as people's concern about science and technology is increasing in recent years, STT is playing a more important role in Japan and also in Hokkaido. The conditions for a success of STT in Hokkaido are having fundamentally three functions which consist of an exhibition function, a knowledge exchange function, and a participating experience function. Moreover, realization of the "economies of scale in tourism," effective use of unique natural resources, use of advanced science institutions, organizing of science tours, training of science communicators, cooperation with school education, etc. are also desirable conditions to make STT successful.

著者

北村 倫夫 石田 宰 渡辺 謙仁

出版者

北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

no.15, pp.99-118, 2012

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This study was aimed at proposing a strategy for promoting Science and Technology Tourism (STT) in Hokkaido, and was based on the case study for about thirty examples in Japan and foreign countries. By definition, STT is "the tourism aiming at learning about science and technology by seeing, hearing and experiencing." Although STT has been recognized as an important domain of tourism in foreign countries, it has not been right in Japan. However, as people's concern about science and technology is increasing in recent years, STT is playing a more important role in Japan and also in Hokkaido. The conditions for a success of STT in Hokkaido are having fundamentally three functions which consist of an exhibition function, a knowledge exchange function, and a participating experience function. Moreover, realization of the "economies of scale in tourism," effective use of unique natural resources, use of advanced science institutions, organizing of science tours, training of science communicators, cooperation with school education, etc. are also desirable conditions to make STT successful.

著者

北村 倫夫 柴田 亜里沙 津川 佳子 張 静 池田 昌彦

出版者

北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

no.8, pp.67-88, 2009

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It is vital for the New Chitose Airport to function not only as a node in itineraries of Hokkaido tourism from other countries but also as a last destination and medium of such tourism. This study was aimed at proposing strategy for raising the level of service (LOS) and enhancing the Hokkaido brand at the Airport's international flight passenger terminal, which is scheduled for construction in fiscal 2009. The study was based on interviews with 46 persons (mainly persons involved in inbound Hokkaido tourism, tour guides, and foreign residents of Sapporo). In light of the interview findings, it recommends improvement of arrangements for tourism consumption (i.e., sales of goods, food & beverage service, information provision, entertainment, and relaxation services) with a view to enhancing the Hokkaido brand, around key words such as "convenience", "comfort", "surprise", "enjoyment", and "impression".