著者
北村 倫夫 石田 宰 渡辺 謙仁
出版者
北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University
雑誌
国際広報メディア・観光学ジャーナル
巻号頁・発行日
no.15, pp.99-118, 2012

This study was aimed at proposing a strategy for promoting Science and Technology Tourism (STT) in Hokkaido, and was based on the case study for about thirty examples in Japan and foreign countries. By definition, STT is "the tourism aiming at learning about science and technology by seeing, hearing and experiencing." Although STT has been recognized as an important domain of tourism in foreign countries, it has not been right in Japan. However, as people's concern about science and technology is increasing in recent years, STT is playing a more important role in Japan and also in Hokkaido. The conditions for a success of STT in Hokkaido are having fundamentally three functions which consist of an exhibition function, a knowledge exchange function, and a participating experience function. Moreover, realization of the "economies of scale in tourism," effective use of unique natural resources, use of advanced science institutions, organizing of science tours, training of science communicators, cooperation with school education, etc. are also desirable conditions to make STT successful.

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うどん県やくまモン、JAXAのはやぶさ2等の例もあるし、広告代理店の売り上げに占める自治体や独立行政法人とかのパブリックセクターの割合は上がってきているのかな?うちの学院にも、パブリックセクター広報論演習という授業がありますし。その授業の成果の一つがこちら。 http://ci.nii.ac.jp/naid/40019449296 #CiNii

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CiNii 論文 -  北海道における科学技術観光の振興と広報戦略の提案 http://t.co/PsuaoUXyLI #CiNii この論文ではコンテンツツーリズムやn次創作的な観光との関係は扱えなかったが、続きの研究をすることがあったら扱いたい。

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