2 0 0 0 OA 多属性意思決定過程における決定方略の認知的努力と正確さ:
- 著者
- 竹村 和久 原口 僚平 玉利 祐樹
- 出版者
- 日本認知科学会
- 雑誌
- 認知科学 (ISSN:13417924)
- 巻号頁・発行日
- vol.22, no.3, pp.368-388, 2015-09-01 (Released:2016-03-01)
- 参考文献数
- 15
- 被引用文献数
- 1
This paper examines two-stage multi-attribute decision strategies in different condi-tions where numbers of alternatives, and attributes are varied. A Monte-Carlo com-puter simulation using the concept of elementary information processes identified de-cision strategies that approximate the accuracy of normative procedures while savingcognitive effort in the two-stage decision making process. The elementary strategiesexamined in the simulation were nine decision strategies: lexicographic, lexicographicsemi-order, elimination by aspect, conjunctive, disjunctive, weighted additive, equallyweighted additive, additive difference, and majority of confirming dimensions strategies.Elementary information process and relative accuracy were computed for all combina-tion of two decision strategies for two-phased decision making process. The result ofthe computer simulation suggested that comparatively effortless and accurate heuristicwas the two-phased strategy that used lexicographic strategy to eliminate until a fewalternatives in the first stage and used weighted additive strategy in the second stage.Lastly, theoretical and practical implications of this study were discussed.
This paper examines two-stage multi-attribute decision strategies in different condi-tions where numbers of alternatives, and attributes are varied. A Monte-Carlo com-puter simulation using the concept of elementary information processes identified de-cision strategies that approximate the accuracy of normative procedures while savingcognitive effort in the two-stage decision making process. The elementary strategiesexamined in the simulation were nine decision strategies: lexicographic, lexicographicsemi-order, elimination by aspect, conjunctive, disjunctive, weighted additive, equallyweighted additive, additive difference, and majority of confirming dimensions strategies.Elementary information process and relative accuracy were computed for all combina-tion of two decision strategies for two-phased decision making process. The result ofthe computer simulation suggested that comparatively effortless and accurate heuristicwas the two-phased strategy that used lexicographic strategy to eliminate until a fewalternatives in the first stage and used weighted additive strategy in the second stage.Lastly, theoretical and practical implications of this study were discussed.