1 0 0 0 OA 乳幼児の笑顔画像呈示による感情誘導手法の提案
- 著者
- 大久保 重孝 井出野 尚 竹村 和久
- 出版者
- Japan Society of Kansei Engineering
- 雑誌
- 日本感性工学会論文誌 (ISSN:18840833)
- 巻号頁・発行日
- vol.9, no.3, pp.485-491, 2010 (Released:2016-11-30)
- 参考文献数
- 25
We proposed a new mood induction technique using pictures of smiling baby faces and presented example of application on the technique in choice experiment. Based on Baby Schema (Kindchenschema: Lorenz, K. 1965), we hypothesized that a baby face which consist of a big head, relatively large eyes, and the rounded shape elicits altruistic emotion and positive affect. We conducted a choice experiment using the proposed technique. Subjects were presented slides of smiling baby faces before the choice task. The result of the experiment showed that the baby faces elicited positive mood and then promoted the uses of simple heuristics. This finding suggested efficiency of the proposed technique as a mood induction method.
1 0 0 0 OA アイトラッカーを用いた広告受容時の消費者の意思決定過程の検討
- 著者
- 井出野 尚 大久保 重孝 玉利 祐樹 伊豫部 紀子 村上 始 竹村 和久
- 出版者
- 日本感性工学会
- 雑誌
- 日本感性工学会論文誌 (ISSN:18840833)
- 巻号頁・発行日
- vol.13, no.4, pp.535-541, 2014 (Released:2014-11-28)
- 参考文献数
- 12
- 被引用文献数
- 2
We examined the effect of discount rate presentation (e.g. 40% off) on the consumers' decision making process using eye movement equipment. Ten female participants (average age: 48.4 years old) were asked to choose between two options. The discount rate of option one was higher than that of option two, although total price of option one was higher than that of option two. All eye movements were recorded during experiment in order to examine participants' decision making process. To recheck this finding, we conducted a control experiment without discount rates. The result of the control experiment suggested that the presentation of discount rate influenced the participants' decision strategy.