著者

大島 朋剛

出版者

政治経済学・経済史学会

雑誌

歴史と経済 (ISSN:13479660)

巻号頁・発行日

vol.49, no.2, pp.1-17, 2007-01-30 (Released:2017-08-30)

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This paper clarifies the reasons and conditions for the entry of large-scale sake brewers into local markets after the 1900s, in relation to the competition among production centers, makers and wholesalers, and the Tokyo and local markets. Considering the comparatively rich literature of studies analysing the structure of production of the modern Japanese brewing industry, this study aims at a more comprehensive understanding of the dynamic linkages of production, distribution and market through the medium of local distributors. Particular attention is paid to the role of distribution in the reproduction of the whole economy centering on change in distribution systems, focusing on the business history of local distributors. Nada and Chita are two regional centers of Japanese sake production, both of which had already been established in the Edo period. However, they showed different trajectories of development during the Meiji period. Nada accomplished further growth and expanded its market throughout the country. On the other hand, Chita did not expand, but narrowed its market. For example, Tatsuuma-Honke in Nada, which had led the Japanese sake brewing industry during the pre-World War II period, was able to take the initiative in transactions with local wholesale stores, which would not have been possible in Tokyo, and this led to rising sales in local areas after the Meiji 30s. This paper shows that the shift of the predominant position from wholesale stores to makers progressed in local areas first, before it happened in Tokyo. Another significant factor in the change of market structure was the large role played by local wholesale stores like Nakano-Saketen. This was also connected with the change in the Japanese sake market structure. Although they had from the very beginning integrated the functions of production and distribution, local distributors installed by brewing capital developed rapidly, demonstrating that they could function independently as wholesalers. This became the condition for the opening up of local markets to large-scale Japanese sake brewers. This conclusion is the key point of this paper and represents a new contribution to the history of this field of research.

著者

大島 朋剛

出版者

企業家研究フォーラム

雑誌

企業家研究

巻号頁・発行日

no.7, pp.20-44, 2010-10

著者

大島 朋剛

出版者

Business History Society of Japan

雑誌

経営史学 (ISSN:03869113)

巻号頁・発行日

vol.43, no.2, pp.2_57-2_88, 2008 (Released:2012-02-11)

被引用文献数

1 1

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This paper clarifies the structure of the management development in prewar days of a large-scale brewer in Nada, Hyogo Prefecture, observing the source of the profit in the distribution process. Tatsuuma-Honke in Nishinomiya is adopted as an example. The way that should be and the change of the complicated Japanese sake distribution process are considered by an analysis which combined its sales market, sales strategy, and individual management. As a result, the following points were solved in this paper.First, it is confirmed that in the mid-1920s Tatsuuma-Honke established even in Tokyo the relation of maker predominance which was previously being developed in a local market. Although the company did not necessarily persist in its share reservation in the Tokyo market, without being bound by the monopoly right of the brand which remained among each wholesaler, it was meaningful to enable sales with the “Hakushika” brand which it specified itself.In process of the trademark establishment, the production of self-made sake increased and the raising of the bottom level of the quality was achieved. As a result, in Tatsuuma-Honke, it became possible to use a sales strategy which was further conscious of the brand's bottling sales. However, it was more important for Tatsuuma-Honke to internalize the structure which combined a sales method — undiluted sake dealing in a tun unit— called “Oka-Uri” with the opposite character of bottling, and carries out the hedge of the unsold risk. This also meant the possibility that the purchase of the undiluted sake from a minor-scale brewer would be demoted to the 2nd buffer for a large-scale brewer. This indication adds new knowledge to a simple understanding that the former specialized in Oke-Uri and the latter was based on sales of brand sake, as shown by the conventional history of research.The high profitability in the distribution process as the above-mentioned result relatively stabilized the brewing management of Tatsuuma-Honke in the depression of the 1920s. Such a case was just a pattern of the development which preceded the large-scale management in the prewar-days term of the Nada brewing industry.

著者

大島 朋剛

出版者

日本フェノロサ学会

雑誌

Lotus (ISSN:02883929)

巻号頁・発行日

no.26, pp.40-59, 2006-03

著者

大島 朋剛

出版者

滋賀大学

雑誌

Lotus : 日本フェノロサ学会機関誌 (ISSN:02883929)

巻号頁・発行日

vol.17, pp.49-58, 1997-03-31