著者

滝口 沙也加 清野 誠喜

出版者

東北農業経済学会

雑誌

農村経済研究 (ISSN:2187297X)

巻号頁・発行日

vol.29, no.2, pp.56-63, 2011-12-01 (Released:2013-01-28)

参考文献数

15

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This study was undertaken to identify the perceptions of male college students in their 20s about dessert products sold at convenience stores. The study elicited the following two findings. First, four "roles" are served by dessert products. Convenience store desserts can be consumed as a "snack for one" that allows a young man to eat freely while moving from one place to another. Another role served by such a dessert is "fun food", which fulfills a young man's desire to eat fancy sweets with his girlfriend on a date. Meanwhile, desserts alone satisfy such roles as a "time spending tool" that facilitates casual conversations with male friends and as "confectionery to explore", which are premium desserts that a young man cannot normally afford but wishes to eat with his girlfriend. The second finding is the direction of the product planning for convenience store desserts. The future development of a "fun food" might be anticipated. More specifically, improving the dessert display while maintaining "affordable prices" and "reduced fear of calories", which are strengths of convenience store desserts, will be necessary in the future.

著者

滝口 沙也加 清野 誠喜

出版者

日本フードシステム学会

雑誌

フードシステム研究 (ISSN:13410296)

巻号頁・発行日

vol.28, no.4, pp.298-303, 2022 (Released:2022-03-31)

参考文献数

8

被引用文献数

1 1

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This study was conducted to identify characteristics of changes in the behavior and perception of continuous users and short-term users of online supermarkets that occur because of online supermarket usage. Continuous users of online supermarkets have a considerable amount of experience in relationships with stores and online supermarkets during operation in all phases of “recognition and consideration of use,” “use and impression after use,” and “repeated use.” Such experience promotes the continuous use of online supermarkets.

著者

清野 誠喜 玉置 怜 滝口 沙也加

出版者

地域農林経済学会

雑誌

農林業問題研究 (ISSN:03888525)

巻号頁・発行日

vol.47, no.2, pp.249-254, 2011-09-25 (Released:2013-04-24)

参考文献数

11

被引用文献数

1

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In this study, consumer experiments were used to verify the effects of onomatopoeia used in word-of-mouth reporting among consumers on sensations in the mouth. The results contribute to the knowledge of food companies using word-of-mouth reports that incorporate onomatopoeia for their marketing purposes. (1) The use of onomatopoeia in word-of-mouth reports among consumers improves the expression of the feel of the food in the mouth. (2) However, care should be taken that communication using onomatopoeia reduces, to a bare minimum, the amount of information aside from the onomatopoeia. (3) Consumers experiencing the feel of the food in their mouths, use onomatopoeia more frequently in their word-of-mouth reporting. (4) In particular, the use of onomatopoeia in word-of-mouth reporting persists when onomatopoeic expressions are viewed on product packages.