- 著者
-
金子 和正
- 出版者
- 社団法人 日本印刷学会
- 雑誌
- 日本印刷学会誌 (ISSN:09143319)
- 巻号頁・発行日
- vol.45, no.4, pp.230-233, 2008 (Released:2010-12-15)
- 参考文献数
- 5
Hikifuda -business advertisement- with an illustration created in the Edo era was developed in the Meiji era by the printing technology improvement to calendar types and even to page-a-day style calendars, which formed the fundamentals of today's calendar variations. Hikifudas with an illustration in a major way were appreciated by common people as plain arts and led to picture supplements of major newspapers and the emergence and popularity of business posters. However such common arts ceased in the 10s of the Showa era by the popularity of page-a-day style calendars from the Taisho to Showa eras and the controlled economy during the World War II, and did not recover before 1945. One may observe the enthusiasm and efforts of professional people dedicated in printing in the Meiji era, safe and comfortable life, long for material wealth, and change and accumulation of people's various desires through those hikifudas.