著者

山本 康貴 桟敷 孝浩 澤内 大輔 増田 清敬 所 説夫 岩本 博幸

出版者

北海道農業経済学会

雑誌

北海道農業経済研究 (ISSN:09189742)

巻号頁・発行日

vol.14, no.2, pp.77-83, 2009-02-27

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We analyzed factors that affect Japanese consumers' willingness to pay (WTP) price premiums for locally produced agricultural products (LPAP) and estimated the mean WTP for LPAP using data obtained from a consumer survey conducted at a supermarket with 'shop in shop'. The results showed that consumers are willing to pay a price premium on average just under 10 percent for LPAP.