著者
江利川 滋 山田 一成
出版者
日本社会心理学会
雑誌
社会心理学研究 (ISSN:09161503)
巻号頁・発行日
vol.31, no.2, pp.112-119, 2015-11-30 (Released:2015-12-17)
参考文献数
11

The purpose of this study is to test whether multiple-answer formats (MA) and forced-choice formats (FC) produce similar results in Web surveys. Data were based on a Web survey of 1,559 Japanese adults in the Tokyo metropolitan area in March 2010. The results revealed the following: (1) Respondents endorse fewer options and take less time to answer in MA than in FC. (2) For MA respondents, options are more likely to be endorsed when they appear in the first half of a list than in the second half. These findings suggest that MA may encourage weak satisficing response strategies. In addition, these tendencies can be seen not only in attitudinal questions (judgment-type questions), but also behavioral questions (recall-type questions). However, the differences between FC and MA are greater in attitudinal questions than in behavioral questions.

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【社会心理学研究・掲載論文】江利川・山田(2015) Web調査の回答形式の違いが結果に及ぼす影響 https://t.co/yqOz41Kd3p
【社会心理学研究・掲載論文】江利川・山田(2015) Web調査の回答形式の違いが結果に及ぼす影響 https://t.co/yqOz41Kd3p
【社会心理学研究・掲載論文】江利川・山田(2015) Web調査の回答形式の違いが結果に及ぼす影響 https://t.co/yqOz421OrZ
【社会心理学研究・掲載論文】江利川・山田(2015) Web調査の回答形式の違いが結果に及ぼす影響 https://t.co/yqOz41Kd3p
江利川滋 + 山田一成 _社会心理学研究_ (2015) / “Web調査の回答形式の違いが結果に及ぼす影響” https://t.co/CHkFjvGhEN

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