- 著者
-
大隈 慎吾
- 出版者
- 日本メディア学会
- 雑誌
- マス・コミュニケーション研究 (ISSN:13411306)
- 巻号頁・発行日
- vol.94, pp.23-34, 2019-01-31 (Released:2019-06-06)
- 参考文献数
- 11
This paper explores polling methods that provide alternatives to randomdigit dialing (RDD) as today’s mainstream. While no readily available alternativesare identified, potentially viable internet-based alternatives are beingdeveloped. For instance, responses from sample members could be sought byrequesting them to access polling websites through their PCs or smartphonesas specified on letters sent to them by postal mail. Another idea is to usemobile phones to call or send text (SMS) messages to intended targets torequest their responses via SMS. These potential alternatives still suffer froman insufficient response rate. Such internet-based polling must be continueduntil the response rate improves. Once the rate grows high enough, these alternativepolls can be conducted in place of RDD with confidence in the IT literacyof general voters who can respond to opinion polls online.