著者

彭 永成

出版者

日本メディア学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.97, pp.125-142, 2020-07-31 (Released:2020-09-26)

参考文献数

15

被引用文献数

1

---

This paper focused on a content analysis of the Zexy magazine to examinethe ideal marriage image constructed in it. Before the appearance of aspecialized marriage information magazine, the sources of information werelimited, so individuals (consumers) had little choice in their own weddings.Therefore, it can be said that the concept of a “marriage between twofamilies” was still emphasized in weddings. The appearance of specializedmarriage information magazines in the 1990s prompted a change inwedding culture back then.Among them, Zexy, which was launched in 1993, has changed from amagazine which was aimed to show information about married life, into amagazine which focuses on bridal information only about weddings. At the same time, it became clear that the ideal marriage conceptpresented in the magazine changed from a “marriage involving entirefamilies” in the 1990s to “a marriage between two individuals.” In addition,it is also revealed the process by which Zexy socially builds a wedding intoan event in which the bride has the right to make decisions.