著者

中村 早希 三浦 麻子

出版者

心理学評論刊行会

雑誌

心理学評論 (ISSN:03861058)

巻号頁・発行日

vol.61, no.2, pp.157-168, 2018 (Released:2019-11-06)

参考文献数

52

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In various social situations such as elections or shopping, individuals are often persuaded in multiple directions by different sources (i.e., multiple-source-and-direction persuasion). In this paper, we discussed the attitude change process in this type of situation, based on two dual-process models of persuasion: (1) the heuristic-systematic model and (2) the elaboration likelihood model. These models assume single-source-and-direction persuasion and cannot be applied without modification to multiple-source-and-direction persuasion. Therefore, this paper focuses on the simultaneous consideration of multiple persuasive messages as a process particular to this situation. In addition, by using a concrete experimental design, we demonstrated in this paper how a hypothesized model accounts for a recipient’s attitude change. We emphasized the significance and the future prospects of clarifying the attitude change process in multiple-source-and-direction persuasion.