著者

是永 論 酒井 信一郎

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.71, pp.107-128, 2007

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This paper attempts to understand risk, namely that of BSE in Japan from morning news programs. We analyzed broadcast from January and February 2006 that examined BSE and the ensuing ban on import of U.S. beef to Japan according to Membership Categorization Analysis. We found that each actor drew its own borders, distinguishing between "Japanese" and "Americans, " so as to make the differentiating between the observable and the accountable. We also found that actors and their actions in media coverage are coherent and consistent according to the relevancy of the situation, thus giving perspectives to the discourse.