- 群馬大学社会情報学部研究論集 (ISSN:13468812)
- vol.17, pp.19-35, 2010
This article explores the dynamics of contemporary environmental organizations, especially Greenpeace, focusing on their anti-whaling campaign―how they have capitalized on the whaling issue to their own interests, and what tactics they have employed to attract public attention. My main argument is that the anti-whaling campaign takes on an aspect of protest business, that is, the exploitation of an environmental cause as a means of raising donations. I demonstrate this by using interviews I conducted with those who have been involved in the issue and by analysing the documents of both pro and anti-whaling sides.