- 北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University
- no.15, pp.57-77, 2012
The aim of this paper is to examine the 'ideal image of family' of Japan, Korea and China through analyzing Japanese animation Chibi Maruko-chan. Recently, various genres of Japanese animations are popular worldwide. Especially, so called Home Anime which describes everyday life in Japan is widely accepted in East Asia. Although their stories are based on Japanese settings, which are often unfamiliar to the foreign audience, Home Animes such as Sazae-san, Crayon Shin-chan and Chibi Maruko-chan enjoy great popularity in Asia, especially in China and South Korea. The paper clarifies the reason behind the popularity of this kind of animations, focusing on the image of family through literature review, text analyzing and questionnaire survey of Chibi Maruko-chan.