著者

足代 訓史 木川 大輔

出版者

特定非営利活動法人 グローバルビジネスリサーチセンター

雑誌

赤門マネジメント・レビュー (ISSN:13485504)

巻号頁・発行日

pp.0220310a, (Released:2022-08-03)

参考文献数

103

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本稿は、成熟段階にあるプラットフォーム (成熟PF) ビジネスの競争力の促進・阻害要因を、プラットフォームの種別ごとに整理するものである。本稿では、文献レビューを通じ、ユーザーや補完者の特質の違いをPF の種別に沿って検討することで、各促進・阻害要因やそれへの対処法がPF の種別ごとに異なることを分析した。また、本稿では、既存研究においてその特質を踏まえた検討が十分になされてきたとは言い難いソーシャルメディア型PFの存在を指摘し、当該対象に対する今後のリサーチアジェンダを提起した。

著者

木川 大輔 髙橋 宏和 松尾 隆

出版者

首都大学東京大学院経営学研究科経済経営学会

雑誌

経済経営研究 (ISSN:2434690X)

巻号頁・発行日

vol.2, pp.1-22, 2020-03-20

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This paper reviews the theoretical background and recent trends within ecosystem research. Although the concept of an ecosystem is attracting attention these days, its definition remains ambiguous. Thus, we aim to clarify what makes ecosystem so ambiguous, and what makes ecosystem different from other research streams — the real features. The results of our reviews highlights that is based on the fact that ecosystem has developed from two different perspective : “Organizational Approach (given the existence of a central actor (leader) responsible for the overall value proposition of the ecosystem, leaders can connect directly with complemental actor to control and coordinate them directly)” and “Structural Approaches (an agreedupon interorganizational relationship that does not assume the existence of a central actor (leader) which does not necessarily link actors directly)” and that “structural approach” has developed by incorporating various elements. We also derive that the ecosystem concept is characterized by “Multilateral, nongeneral, non-hierarchical complementarity”.

著者

足代 訓史 木川 大輔

出版者

日本経営学会

雑誌

日本経営学会誌 (ISSN:18820271)

巻号頁・発行日

vol.51, pp.3-17, 2022-12-20 (Released:2023-12-23)

参考文献数

31

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The purpose of this paper is to discuss the problems posed to platform (PF) firms by the myopic pursuit of scale in the PF business from the perspective of the inertia that acts on PF firms in response to changes in the external environment, such as the shift in generic technology and the emergence of substitute products. Specifically, this paper examines the question of why and by what process PF firms in the information market, once having secured a sufficient number of users and complements (content) in the market, eventually end up losing users and revenue. In this paper, a case study is conducted to analyze Cookpad, a consumer-generated media (CGM)-type PF business, and a video recipe service provider that is new to the market in the online cooking recipe service market. The case analysis pointed out the existence of the following two types of inertia as problems that arise when PF firms try to expand their scale of business in response to the environmental change of increasing demand for video recipe services brought about by changes in generic technology. In other words, this paper suggests that two types of inertia, (1) the cognitive inertia of management and (2) inertia due to accumulated capabilities, may have worked against Cookpad and prevented the company from adapting to the changing environment. This indicates that the inertia created by the myopic pursuit of business scale by PF firms with market positions may delay adaptation to any changes in the environment and actually create a gap in the market that allows other parties to take advantage. For PFs with a market position, complements to their strengths can be a cognitive constraint for new business development. In particular, it is difficult to manage the content contribution activities of complements in the information market PF. Therefore, problems may occur in PF when scale is expanded.

著者

木川 大輔

出版者

首都大学東京

巻号頁・発行日

pp.1-121, 2017-03-25

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首都大学東京, 2017-03-25, 博士(経営学)