著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.3-17, 2010

被引用文献数

2

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This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as “Experiential Valued Spectators,” “Non-Experiential Valued Spectators,” “Intrinsic Valued Spectators,” and “CROI Valued Spectators.” Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.

著者

松岡 宏高

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.218-221, 2010-12

著者

吉田 政幸

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.3, no.1, pp.5-21, 2011

被引用文献数

3

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Drawing from the literature on sport consumer behavior and related fields such as marketing, the purpose of this paper is to introduce some new research topics in the field of sport marketing. Based on six categories of customer metrics and two important perspectives of consumer decision making (social identity and customer satisfaction), four important research streams are identified: consumer motivations, social identity, customer satisfaction, and customer loyalty. For each research stream, the core issues are introduced based on the conceptualization of key constructs and the theoretical explanations that outline the relationships between antecedents, consequences, and moderating variables. This paper also provides directions for future research that focuses on the development of new concepts, such as brand experiences, brand ethics, brand community, human brands, and customer engagement, which go beyond traditional marketing concepts.

著者

加藤 清孝

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.1, no.1, pp.5-18, 2009-06-25 (Released:2010-07-30)

参考文献数

43

被引用文献数

1

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The purpose of this study was to investigate influential factors for women who decided to participate in the women-only fitness club, Curves, with a qualitative research method. The qualitative data was collected with the semi-structured interview and analyzed based on the grounded theory approach using the concepts of self-presentation and the sport/exercise identity theory. The results indicated that there were five influential factors for interviewees to participate in Curves, such as 1) fears of men's eyes toward them in a mixed fitness club, 2) disgust for sweaty smell and body odor of men in a mixed fitness club, 3) the image incongruity between them and typical participants' of mixed fitness club, 4) the all fixed exercise program in Curves, and 5) the necessary time of the exercise program, less than 30 minutes, in Curves. The theoretical and practical implications of these findings are discussed.