著者

押見 大地 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.19-40, 2013-06-15 (Released:2013-06-27)

参考文献数

74

被引用文献数

4 3

---

This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010-02-25 (Released:2010-08-31)

参考文献数

39

被引用文献数

3 3

---

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct “attractiveness of athletes.” This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.3-17, 2010-02-25 (Released:2010-08-31)

参考文献数

48

被引用文献数

1 2

---

This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as “Experiential Valued Spectators,” “Non-Experiential Valued Spectators,” “Intrinsic Valued Spectators,” and “CROI Valued Spectators.” Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.

著者

押見 大地 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.2, pp.163-178, 2010-12-10 (Released:2011-12-02)

参考文献数

46

被引用文献数

1 2

---

Japanese special expression “Kandoh” refers to a positive emotional state which is deeply impressed by certain things that move the heart. Kandoh is often well-used, specifically for explaining the impressive experience of watching sports. Harada (2008) pointed out the importance of Kandoh experiences in terms of the management of sports teams. Despite the increased importance, no empirical research on this topic has been conducted in the field of sport management. The purposes of this study are to (1) develop a scale for measuring specific of scenes that capture sports spectators' emotional Kandoh experiences, (2) investigate gender differences with respect to Kandoh scenes, and examine what impact Kandoh scenes have on spectators' intentions to attend future games. The results indicate that the construct of Kandoh experience consists of, an eight dimensions, gender differences exist, and some Kandoh scenes have significant effects on customer satisfaction and attendance intentions.

著者

福原 崇之 原田 宗彦

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2013-007, (Released:2013-07-29)

参考文献数

24

被引用文献数

1

---

The purpose of this study was to examine the relationship between club performance and revenue in Japanese professional football clubs. In Europe, Union of European Football Association (UEFA) decided to introduce financial fair play (FFP) for the purpose of the sound management for all clubs. In Japan, J.LEAGUE decided to introduce the club license system in 2013. In this way, through importance for the management of J.LEAGUE club would increase. This paper examines, the relationship between revenue and club performance in the J.LEAGUE club by making use of analyzing the panel data from 2005 to 2010. As a result, two-way fixed effect model was selected. This implied that there were differences among each club and there were time effects between seasons. From the scale of fixed effect, clubs in metropolis are not always profitable. And we find that club's performance do not significant affect the revenue.

著者

林 直也 原田 宗彦 Jo Lee Tea Chon Tae Jun Won Lee Chul

出版者

大阪体育大学

雑誌

大阪体育大学紀要 (ISSN:02891190)

巻号頁・発行日

vol.35, pp.1-13, 2004-03-31

---

本研究の目的は「みる」スポーツが「する」スポーツに及ぼす影響を,W杯の観戦という視点から考察すること,そして,その影響の違いを日本と韓国で比較検討することである.調査対象はW杯を観戦した中学生である.本研究は行動に対する態度と意図に着目した.これらの概念は人々の行動を予測する際に重要だとされている.そのため,W杯後の態度、意図の変化を明らかにすると同時に,日本と韓国での変化の違いを明らかにした.分析の結果,W杯を観戦した中学生のサッカー行動に対する態度,意図は有意に向上したことが明らかになった.そして,その変化は韓国の方が日本よりも大きかった.次に,W杯前にサッカーを実施していなかった生徒を村象に分析を行った.結果,両国ともにサッカー行動に対する態度,意図が有意に向上していた.これらのことから,W杯の観戦はW杯前にサッカーを実施していなかった生徒にも影響を及ぼしたことが明らかになった.これらの結果から,W杯の観戦は日本と韓国における中学生のサッカー行動に影響を及ぼし,特に,韓国において影響が強いことが明らかになった.これら結果は「みる」スポーツは「する」スポーツに影響を及ぼすことを示唆している.

著者

福原 崇之 原田 宗彦

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.6, no.1, pp.3-15, 2014 (Released:2015-03-09)

参考文献数

24

被引用文献数

2 1

---

The purpose of this study was to examine the relationship between club performance and revenue in Japanese professional football clubs. In Europe, Union of European Football Association (UEFA) decided to introduce financial fair play (FFP) for the purpose of the sound management for all clubs. In Japan, J.LEAGUE decided to introduce the club license system in 2013. In this way, the importance for the management of J.LEAGUE club would increase. This paper examined, the relationship between revenue and club performance in the J.LEAGUE club by making use of analyzing the panel data from 2005 to 2010. As a result, two-way fixed effect model was selected. This implied that there were differences among each club and there were time effects between seasons. From the scale of fixed effect, clubs in metropolis were not always profitable. And we found that club's performance do not significant affect the revenue.

著者

備前 嘉文 原田 宗彦

出版者

Japanese Association for Sport Management

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.19-32, 2010

被引用文献数

3

---

The use of celebrity endorsers is widespread in many countries. Today, many companies use famous athletes as endorsers for their products. These athletes are expected to accomplish a number of marketing objectives, such as capturing consumers' attention, building a positive image of a product, and increasing consumers' purchase intentions. However, despite the widespread use of athletes as endorsers, the influence of athlete endorsers on consumer behavior has not been well-understood. The purpose of this study is to examine the influence of athlete endorsers on consumers' purchase behaviors through the elaboration of the construct "attractiveness of athletes." This research consisted of two studies. The first study was conducted to identify the factors of athletes' attractiveness using an exploratory factor analysis. The second study examines what effects the attractiveness has on consumers' purchase behaviors. In Study 1, four factors underlying the attractiveness of athletes emerged. In Study 2, the influence of athlete endorsers on consumer behavior was discussed, followed by a reporting of the results.

著者

森脇 豊一郎 原田 宗彦 池田 勝 藤本 淳也 松岡 宏高

出版者

一般社団法人 日本体育学会

雑誌

日本体育学会大会号 第47回(1996) (ISSN:24330183)

巻号頁・発行日

pp.388, 1996-08-25 (Released:2017-08-25)

著者

押見 大地 原田 宗彦

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.5, no.1, pp.19-40, 2013

被引用文献数

3

---

This study examined the psychological mechanism of delight by using the Customer Delight and Satisfaction Model (Oliver et al., 1997). Further, it explored the effect of delight and satisfaction on the repurchase behavior and positive word-of-mouth intentions of spectators at sporting events. The following results were obtained: (1) The effect of delight and satisfaction was dependent on the result of the game. (2) Positive/surprise emotions and disconfirmation were important antecedent factors for arousing delight. (3) Analyzing the transaction-specific and cumulative measures, sports teams must establish mutually complementary relationships between arousing delight, especially in the short term, and continuing cumulative satisfaction in the long term. (4) Increasing the spectators' involvement in and knowledge of their favorite sports team could stimulate the effect of delight on attendance and word-of-mouth intentions. The theoretical and practical implications of these findings are discussed.

著者

原田 宗彦

出版者

日本スポーツ産業学会

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.15, no.1, pp.11-15, 2005-03-31 (Released:2010-07-27)

参考文献数

4

被引用文献数

1

著者

高田 一慶 原田 宗彦 備前 嘉文

出版者

日本スポーツ産業学会

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.18, no.1, pp.25-42, 2008-03-31 (Released:2010-07-27)

参考文献数

37

被引用文献数

3 7

---

Japan's unique corporate sports system has greatly contributed to the development and promotion of sports in Japan. However, due to the worsening economic development, the environment surrounding corporate sports organizations has been changing drastically. Especially, that of ball sports, among corporate sports, is very difficult. Given the change, it is necessary for sports organizations to understand behavioral and psychological characteristics of their spectators in order to set out significant marketing strategies for effective provision of sports products. In terms of understanding the characteristics, many previous researchers discuss the importance of finding and choosing an appropriate target market through segmentation of spectators in sports. Consequently, this study focused on the motivation of sports spectators. The purposes of this study were to understand the behavioral and psychological characteristics, segment by segment, and to compare and contrast the characteristics of spectators among everal sports leagues in Japan top ball sports. Scales based on the Sport Interest Inventory (SII) were used in this study. Exploratory factor analysis (EFA) was conducted first to detect the motivation factors of sports spectators, and then non hierarchical cluster analysis, using mean scores of each motivation factor, was conducted for classification of the spectators. The findings of this study reveal the existence of 10 factors regarding sports spectators' motivation, and be able to classify sports spectators into 5 clusters; "Fixed Fan" "Social Fan" "Potential Spectator" "Normal Spectator" and "Active Fan" according to the tendency of the mean scores and the demographic characteristics. Some implications were suggested from the study for further development of Japan's top sports.

著者

上政頼 昌弘 原田 宗彦 吉倉 秀和

出版者

一般社団法人 日本体育学会

雑誌

日本体育学会大会予稿集 第62回(2011) (ISSN:24241946)

巻号頁・発行日

pp.170, 2011-09-25 (Released:2017-04-06)

著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

早稲田大学スポーツ科学学術院

雑誌

スポーツ科学研究

巻号頁・発行日

vol.8, pp.35-47, 2011

著者

押見 大地 原田 宗彦

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2017-008, (Released:2017-08-01)

参考文献数

63

被引用文献数

2

---

This study (1) verified the effect of positive affect in the event on the fit (between host city image and sporting event), host city image, and spectators' behavioral intention (2) verified the effect of fit and host city image on behavioral intention, and (3) confirmed the validity and reliability of the host city image scale and predicted behavioral intention based on each city's image. Questionnaires from 267 people living outside the host area were collected at the 2015 Tour de France Saitama Criterium. The results from structural equation modeling indicated that positive affect in the event was an antecedent variable to fit and behavioral intention, fit influenced host city image and behavioral intention, and city image also influenced behavioral intention. A city image scale comprised of 6 factors and 21 items, with reliability and validity, and city image of “Sport” and “Sightseeing/Leisure” predicted behavioral intention through a multiple regression analysis.

著者

原田 宗彦

出版者

Japan Society of Sports Industry

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.15, no.1, pp.11-15, 2005

著者

備前 嘉文 原田 宗彦

出版者

早稲田大学スポーツ科学学術院

雑誌

スポーツ科学研究

巻号頁・発行日

vol.5, pp.182-196, 2008

---

論文

著者

原田 宗彦

出版者

早稲田大学

雑誌

基盤研究(B)

巻号頁・発行日

2011-04-01

---

本研究の目的は、地域密着型プロスポーツのトポフィリア(場所愛)を実証的に検証するために、平成23年度から新たに男子プロバスケットボールリーグ(bjリーグ)に参入する「岩手」「長野」の3チームの観戦者と地域住民を対象として、地域密着型プロチームの出現が、「チームアイデンティフィケーション」(TI)と「地域愛着」(PA)にどのような影響を与えたかを、縦断的研究によって明らかにすることである。その結果、プロスポーツの出現による地域愛着に経年変化は見られなかったが、その一方で、チームアイデンティフィケーションは年々高まっていくことが確認された。

著者

大西 孝之 原田 宗彦

出版者

早稲田大学スポーツ科学学術院

雑誌

スポーツ科学研究

巻号頁・発行日

vol.5, pp.253-268, 2008

---

論文

著者

原田 宗彦

出版者

社団法人日本体育学会

雑誌

日本体育学会大会号

巻号頁・発行日

no.44, 1993-10-05