著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.3-17, 2010-02-25 (Released:2010-08-31)

参考文献数

48

被引用文献数

1 2

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This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as “Experiential Valued Spectators,” “Non-Experiential Valued Spectators,” “Intrinsic Valued Spectators,” and “CROI Valued Spectators.” Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.

著者

松本 大吾 五十嵐 正毅 広瀬 盛一

出版者

日本広告学会

雑誌

広告科学 (ISSN:13436597)

巻号頁・発行日

vol.54, pp.1-15, 2011-06

著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

早稲田大学スポーツ科学学術院

雑誌

スポーツ科学研究

巻号頁・発行日

vol.8, pp.35-47, 2011

著者

松本 大吾 五十嵐 正毅 広瀬 盛一

出版者

日本広告学会

雑誌

広告科学 (ISSN:13436597)

巻号頁・発行日

vol.54, pp.1-15, 2011

著者

広瀬 盛一

出版者

早稲田大学産業経営研究所

雑誌

産業経営 (ISSN:02864428)

巻号頁・発行日

vol.31, pp.143-164, 2001-12-15

著者

齋藤 れい 原田 宗彦 広瀬 盛一

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.2, no.1, pp.3-17, 2010

被引用文献数

2

---

This research develops the Experiential Value Scale for Sport Consumption (EVSSC). Drawing from the literature on experiential research, a second-order factor model of experiential value was developed. The items were mainly adopted from the Experiential Value Scale (EVS) by Mathwick, Malhotra, and Rigdon (2001). The original items were generated from in-depth interviews with professional football spectators, in addition to the review of previous research. The reliability and validity of the proposed measures were assessed by Cronbach's alpha coefficients and a confirmatory factor analysis. The results provided fair support for the EVSSC. Confirming an acceptable model fit to the data, hierarchical and non-hierarchical cluster analyses were conducted by using eleven factors in the EVSSC. Four clusters emerged and were interpreted as “Experiential Valued Spectators,” “Non-Experiential Valued Spectators,” “Intrinsic Valued Spectators,” and “CROI Valued Spectators.” Although the results showed the modification on the EVSSC constructs, the findings and recommendations for future research provide numerous opportunities for advancing our understanding of experiential value marketing.