著者
有賀 敦紀 西田 公昭
出版者
立正大学心理学研究所
雑誌
立正大学心理学研究所紀要 The journal of the Institute of Psycology, Rissho University (ISSN:13482777)
巻号頁・発行日
no.11, pp.45-49, 2013

Visually similar products with each other are recently pervasive in the marketplace. Specifically, the products that are aimed at humorously imitating the originals are called "parody products". This study examined how consumers perceive the similar products including parody products. Research I investigated participants' general impressions (visual similarity, likeability, familiarity, and so on)of the similar products, and then found a positive correlation between the visual similarity and the difference in the ratings given to the other impressions between them. In Research II, the effects of prior stimuli on likeability to the original and parody products were investigated. Then, the different modulations of likeability between the original and parody were demonstrated when the original product was repeatedly presented as prior stimuli. These results suggest that consumers establish different representations for visually similar products, and importantly that they perceive the parody and its original in a totally different manner.
著者
浪本 勝年
出版者
立正大学心理学研究所
雑誌
立正大学心理学研究所紀要 The journal of the Institute of Psycology, Rissho University (ISSN:13482777)
巻号頁・発行日
no.12, pp.17-30, 2014

In 2009 The Democratic Party of Japan( DPJ) led by HATOYAMA Yukio, leader of the party, tookoffice after the general election of The Lower House in Japan. This meant a historic change of the centralgovernment in Japan, because over these five decades The Liberal Democratic Party of Japan(LDP) had been in office. In the field of education policy DPJ changed some of the former policy. For example families withchildren under 15 became to get child allowance. The first law provided 13,000 yen a month per childuntil graduation from junior high school. The second law effectively eliminates tuition fees at publichigh schools and provides tuition aid to students attending private high schools. Concerning this policy DPJ Noda administration got cancellation of the reservation of the clause offree education policy of International Covenants on Human Rights( 1966) on 24 September 2012. Thismeant also very significant change in education policy. As a rule of thumb, however, DPJ rapidly lost the support by the people due to the bad handling ofthe government, which lead to the change of government. Thus LDP again got office in 2012. LDP Abeadministration has started to enforce the reactionary policy especially in the fields of local educationadministration and school textbook authorization system. Such policy would undoubtedly have a negativeeffect on Japanese education.
著者
川名 好裕
出版者
立正大学心理学研究所
雑誌
立正大学心理学研究所紀要 The journal of the Institute of Psycology, Rissho University (ISSN:24322059)
巻号頁・発行日
no.14, pp.3-12, 2016

愛情関係にある男女における心理的魅力の変化を分析研究するためにインターネット調査を行った。調査参加者は、日本全国からのサンプルで968名の男性と967名の女性であった。年齢は、20歳~49歳であった。調査サンプルは、異性の相手が友人、片思い、精神的恋人、性的恋人、婚約者、配偶者の6つの交際進展段階に分類された。親密性、情熱性、性欲性、コミットメントという4つの男女を結び付ける心理的魅力について分析がなされた。これらの心理的魅力因子が性別、関係進展段階、本人の年代について比較研究がなされた。 分析の結果、以下のような知見が得られた。男性は女性より、性欲性がすべての関係段階で上回っていた。女性は、相互の愛情的関係が形成された後では、男性以上に親密性が高いことが分かった。男性は片思い段階以後のすべての段階で女性より情熱性が高いことが分かった。女性は、片思い以後、結婚以前まで情熱性は男性と同じ程度に高かった。男性は男女の関係段階の初期から性的恋人になるまで、積極的に相手の女性にアプローチすることが分かった。女性は、男女の関係段階の最後の段階の婚約、結婚段階で相手へのコミットメントが大きくなることが分かった。最後に、相互作用的要因と心理的魅力要因との関連性について今後の分析が示唆された。 Internet survey was conducted to study the changes of psychological attractions between men and women in love relationships. The survey participants were 968 males and 967 females with ages between 20~49, living in Japan. Samples were divided into 6 different stages of love relationships: friend, unrequited, platonic, love-sexual, affianced and married. The levels of psychological attractions; intimacy, passion, sexuality and commitment were investigated. To assess age and gender differences in these psychological attractions, I have compared between males and females in 20's, 30's and 40's. The results revealed that male were found to be more intensive in sexuality than females in all the stages. Females were found to be more intensive in intimacy than males after mutual loverelationships. Men tend to be more passionate in all stages especially after unrequited stage. Females are equally more passionate in love relationships before marriage. The study also suggested that men are more active in approaches in the early stages of love relationship whereas women are found to be more committed in the later stages of love relationships, especially after engagement. Finally, the association between interactions and psychological attractions were suggested.
著者
有賀 敦紀
出版者
立正大学心理学研究所
雑誌
立正大学心理学研究所紀要 The journal of the Institute of Psycology, Rissho University (ISSN:13482777)
巻号頁・発行日
no.13, pp.9-13, 2015

There have been numerous attempts to measure the effects of clothing color on the impression ofan individual, however, these studies mainly focused on the implication of results by quantifying theeffects that are driven by the relative evaluation of an observer. I argue that this is not the case in ourdaily lives. When we meet a person for the first time, the color of his/her clothing affects our firstimpression based on our absolute evaluation and not on relative evaluation. From this perspective, Ihave studied the implications of clothing colors (e.g. red, blue, black and white) on the impression ofobserver during the process of his/her absolute evaluation. In the first study, interpersonal impressionof the observer was measured against a person with a given colored clothes. 7-point scale was used tomeasure the 5 interpersonal impressions. The result showed that the clothing color did not have anysignificant effect on the observer's impression. However, in the second study where 6 people with thesame color uniform appeared in front of the observer, the effect was quite evident. From this study,we can draw a conclusion that the uniform color of a group affects the impression of the observer. Inother words, impression of a group can be controlled under specific conditions.