著者

中村 英仁 藤山 敬史

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2022-004, (Released:2022-11-15)

参考文献数

41

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The purpose of this study is to clarify (1) how the autonomy set by the parent company affects the strategic decision-making of J. League clubs and (2) how clubs negotiate with their parent company over autonomy, focusing on agency. Although literature in management studies has discussed the relationship between subsidiary autonomy and strategic behavior, there is no empirical research on J. League clubs. Therefore, this study analyzes a fourteenyear case of Yokohama F. Marinos to examine the above two research questions. First, this paper describes how the parent company of Yokohama F. Marinos had an impact on the club from 2009, reducing the club's autonomy and constraining its ability to be strategic. Next, we describe how Yokohama F. Marinos responded to the change by extending its autonomy through negotiation and improving its productivity. Finally, we discuss the contributions of this study.

著者

中村 英仁

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.11, no.1, pp.21-35, 2019 (Released:2020-03-04)

参考文献数

27

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This paper examines why firms abolish their company sport clubs by using a deinstitutionalization concept and statistical analyses. Although literature has suggested reasons for the abolishment, little research has empirically studied them. Therefore, this paper does research on the mechanism behind the abolishment by looking at the influence of economic and social factors on it and conducting an event history analysis among 95 Japanese companies with a long distance club between 1992 and 2012. The results show that, as an economic factor, the significance of an economic crisis in the company influenced on the abolishment. On the other hand, social factors such as the employee downsizing, the increases in foreign shareholders and the normative pressure from the other firms had an effect, though interaction terms between economic and social factors did not. Based on these findings, the contributions of this paper will be discussed.

著者

中村 英仁 岡本 純也 江頭 満正 金子 史弥

出版者

日本スポーツ産業学会

雑誌

スポーツ産業学研究 (ISSN:13430688)

巻号頁・発行日

vol.20, no.2, pp.173-189, 2010 (Released:2010-11-22)

参考文献数

34

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The purpose of this paper is to explain why the number of participants in the Tour de Okinawa has been increasing during the past twenty years, focusing on the supply-side. Previous research has mainly analyzed participants’ incentives and judgments about the event product’ s overall excellence from the demand-side perspective, which does not clearly explain the marketing effectiveness of the Tour de Okinawa. Because the Tour de Okinawa organizer was not a profit organization, its marketing activities confronted resource constraints that indicated we should consider the effects of the situation. Therefore, we focused upon the marketing activities and methods to overcome the resource constraints. The result shows that the organizer incorporated their organization as a nonprofit corporation, which stabilized their finances so that marketing mixes were improved. The improvement of the marketing mix was also aided by accumulated marketing know-how about the event, which occurred after hiring experts because of the financial stability. These activities by the organizer explain the reason why the number of participants in the event has been increasing.