著者
余語 真夫 浜 治世 津田 兼六 鈴木 ゆかり 互 恵子
出版者
一般社団法人 日本健康心理学会
雑誌
健康心理学研究 (ISSN:09173323)
巻号頁・発行日
vol.3, no.1, pp.28-32, 1990 (Released:2015-07-08)
参考文献数
20
被引用文献数
1 4

This experiment demonstrates how the use of cosmetics on a woman’s face affects her psychological well-being. The subjects were twenty-four women in their twenties. They have a habit of wearing wear make-up in their everyday life. The experimental conditions were: (a) no make-up, (b) self-make-up using their own cosmetics, (c) make-up by a professional female beautician. Each subject was asked to rate the degree of her self-confidence, self-satisfaction, state anxiety, and activation, and to utter a vowel sound for three seconds under each of the above-mentioned make-up conditions. The main results showed: (a) the use of cosmetics increases feelings of self-confidence and self-satisfaction, regardless of whether make-up was applied by the subject or a professional beautician, (b) the activation level increases while the degree of state anxiety decreases when make-up was applied by a professional beautician, and (c) the subjects’ voice pitch heightened when their make-up was applied by a professional beautician; this suggests that the subjects’ emotional state was activated under this condition. In conclusion, our study found that the use of cosmetics gives people more self-confidence and makes them feel happier, thus enhancing their psychological well-being.
著者
互 恵子 高田 定樹
出版者
日本化粧品技術者会
雑誌
日本化粧品技術者会誌 (ISSN:03875253)
巻号頁・発行日
vol.47, no.2, pp.128-134, 2013-06-20 (Released:2015-08-25)
参考文献数
13

対人コミュニケーションの非言語行動は言語行動とともに,心理的意味を生じさせる。特に外見的特徴は第一印象の形成に影響する。店頭の対面場面を設定し,視線計測より,販売員の外見による顧客の印象形成を視覚的注意の応答から検討した。実験参加者は日本人や中国,北米,ドイツ等の出身者とした。販売員モデルの姿・形の外見を整えた場合と整えない場合のどちらも,顧客を想定した観察者の視線の停留の時間と回数は顔部分で最も大きく,印象評価より目線や表情が重要であった。外見を整えない場合はモデルの身体部分への注視が増加し,印象評価より姿勢や手の位置との関連が高かった。対面相手の顔は文脈の影響を受けないが,身体は文脈の影響を受け,非言語情報となることが示唆された。美容コンサルテーションの販売員と顧客の関係性では,文脈に合わせ,外見を整えることで,顧客の視線が商品に誘導されることが示され,販売につながることが予想された。
著者
互 恵子 両角 亮子 吉田 倫幸
出版者
日本化粧品技術者会
雑誌
日本化粧品技術者会誌 (ISSN:03875253)
巻号頁・発行日
vol.25, no.1, pp.9-14, 1991-07-10 (Released:2010-08-06)
参考文献数
9
被引用文献数
1

The present study examined the effect of self-administered facial massage (“Shiseido Home Massage”) on psychophysiological states. Twenty healthy females, age 19 to 48, served as subjects. Prior to the experiment, subjects learned the technique of self-administered facial massage by watching a video on skin care and by receiving direct instruction from a beauty specialist. To master the technique, subjects were asked to practice self-administered facial massage everyday for a two-week period. During the experiment, frontal EEG (Fz) was recorded during pre-rest, self-administered facial massage and post-rest conditions. Before and after recording in each condition, subjects estimated their own psychological states (mental arousal level and “feeling-refreshed” level). The frequency-fluctuation of α-waves in the EEG record was extracted using an F-V conversion system and analyzed using Fast Fourier Transform (FFT). Self-administered facial massage was found to increase the subjects' sence of well-being and the estimated level of feeling refreshed. In addition, self-administered facial massage was found to reduce mental arousal during post-rest in subjects who reported a high arousal level in the pre-rest condition, whereas it increased the arousal level during post-rest in subjects who initially reported low arousal. Also, the power spectrum of α-wave fluctuations during self-administered facial massage is of the 1/f type which can be described by a curve approximately inversely proportional to the frequency over the low frequency range. This powerspectrum relation did not hold for states of higher or lower arousal. The results suggest that the 1/f type of α-wave fluctuations in the frontal area are correlated with a feeling of wellbeing and mental arousal and that self-administered facial massage results in an improved self-assessment of psychophysiological states.