著者

宇野 博武

出版者

日本体育・スポーツ経営学会

雑誌

体育・スポーツ経営学研究 (ISSN:24323462)

巻号頁・発行日

pp.360005, (Released:2022-11-22)

参考文献数

29

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Multiple researchers have reported that acquiring new spectators is a significant management issue for J. League clubs. To address this issue, the development of new spectator-sport products must be promoted. Although spectator-sport products have been studied in sport management literature for decades, the actual practices regarding the development of spectator-sport products is not yet fully understood. There seems to be a discrepancy between academia and practical use in terms of how spectator-sport products are perceived, but theoretical examination of the concept of spectator-sport products themselves is also insufficient. The present study aimed to clarify the practices of spectator-sport product development and reexamine existing theoretical models of spectator-sport products through the case study of a new project entitled “Fagiversity”, which succeeded in attracting college students (new participants) at Fagiano Okayama Sports Club. To do so, we collected data through fieldwork centered on semi-structured interviews with the project’s members (N=4).The study results are summarized as follows. The club assessed difficulties in attracting college students to attend home games, even if entrance was free. However, for the project’s target home game, approximately four times more students attended than for regular home games. In addition, the students enjoyed the new benefit that participating in cosplay and other activities at the stadium. This study clarified in detail the process for obtaining ideas and promoting the project. Remarkably, this project’s front staff considered their own products as a method to achieve the club’s objectives. The front staff considered the products is highly flexible because it provided various fun as entertainment. Furthermore, the front staff paid attention to the power balance among spectators who enjoyed different benefits.Based on the above results, we compared the existing concept of spectator-sport products, which is characterized by a concentric circle structure, with the perspective of spectator-sport products in practice sites, and identified the limitation of essentialism in an existing concept. In order to resolve this limitation, we discussed the possibility of a new conceptualization of spectator-sport products based on the perspective of chain mountain-type stadiums proposed by Nakazawa (2015). Future research should clarify the development theory of spectator-sport products through further case studies.

著者

宇野 博武 前田 和範

出版者

日本体育・スポーツ経営学会

雑誌

体育・スポーツ経営学研究 (ISSN:24323462)

巻号頁・発行日

pp.370002, (Released:2023-05-17)

参考文献数

45

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Community-based professional sports teams in Japan have played an essential role in regional revitalization. However, teams in provincial cities remain financially unstable and challenging to manage. Furthermore, many of these teams have been severely affected by the COVID-19 pandemic over the past few years. In the present study, we explored factors that enabled two professional sports teams in a provincial city, Fagiano Okayama (J-League) and the Kochi Fighting Dogs (independent professional baseball league), to successfully maintain their operations despite the challenges faced during the pandemic. We conducted semi-structured interviews with both teams to gather information on their COVID-19 countermeasures and analyzed their organizational resilience. The results revealed that the antecedents of organizational resilience for both teams included “social resources,” “entrepreneurial behavior,” “executive leadership,” “internal communication,” “rapid decision-making mechanism,” “excellent human resources,” “commitment of members,” “optimism and tolerance,” and “support from the league.” We also discovered that team-specific considerations, such as “social resources” (i.e., trust with stakeholders), “entrepreneurial behavior” and “executive leadership” as innovative aspects of management, may be significant for the operational success of professional sports teams in provincial cities.

著者

宇野 博武 山口 志郎

出版者

日本体育・スポーツ経営学会

雑誌

体育・スポーツ経営学研究 (ISSN:24323462)

巻号頁・発行日

pp.370003, (Released:2023-05-18)

参考文献数

57

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This study aimed to objectively and quantitatively explore domestic professional sports management research by conducting an integrative literature review, including the clarification of research topics and trends and a discussion of future research agendas. A total of 113 articles were collected from seven Japanese journals related to sport management research. Topic modeling based on Latent Dirichlet Allocation was applied to analyze the research topics. After topic modeling, the articles were aggregated by 16 research topics: Spectator behavior, consumer behavior and intention, product and spectator characteristics, sponsor and brand, attendance and spectating frequency, spectating needs, top sports players, youth and rookie players, human resource development, profitable business and governance, economic value and impact, organizational studies and globalization studies, stakeholder, community/local and life, league management, and others. Of these, the number of articles in spectator-related research topics accounted for 41.6% of all articles. However, an increasing trend of published articles on research topics other than spectator-related topics was observed after 2011. Consequently, owing to the insufficient yet essential amount of studies that were indicated by the above research trends, future research promoting professional sports management research based on a life-studies approach is necessary.

著者

宇野 博武 林田 敏裕 柴田 紘希

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

vol.15, no.2, pp.23-42, 2023 (Released:2023-10-02)

参考文献数

50

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The number of foreign research papers on sport management has increased significantly in recent years. Therefore, in order to revitalize sport management research in Japan, understanding research trends overseas is important. We aimed to examine ways to promote sport management research in Japan through a bibliometric analysis of articles published in major domestic and international academic journals. Data were collected on bibliographic information (e.g., year of publication, author, and author's institutional affiliation) of articles published in five major national and international sport management journals during the period from 2000-2020. The analysis revealed that research productivity is high in countries such as the U.S., Australia, Canada, the U.K., and Germany. The analysis also revealed that the number of coauthored papers in international journals is increasing. The results of this study are used to suggest measures that may be effective for promoting collaborative research, especially within academic organizations.

著者

宇野 博武 林田 敏裕 柴田 紘希

出版者

日本スポーツマネジメント学会

雑誌

スポーツマネジメント研究 (ISSN:18840094)

巻号頁・発行日

pp.2023-001, (Released:2023-01-20)

参考文献数

50

著者

宇野 博武

出版者

高松大学

雑誌

若手研究

巻号頁・発行日

2018-04-01

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本研究の目的は、プロスポーツ組織におけるフロントスタッフを主体とした「みる」スポーツ・プロダクト(具体的にはホームゲーム)の生産プロセスを概念化すること、及び、より多くの人々に受容されるプロダクトの開発システムモデルを検討することであった。研究成果として、第一に、本研究では、プロダクトの生産プロセスをフロントスタッフによる試合運営関連資料の作成と運用のプロセスとして概念化した。第二に、本研究では、「技術の社会的形成」の知見に依拠しながら、「柔軟な解釈」や「説得的な対話」のプロセスを開発活動のモデルとして提示した。