著者
山口 志郎 野川 春夫 北村 薫 山口 泰雄
出版者
Japanese Association for Sport Management
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.2, no.2, pp.147-161, 2010-12-10 (Released:2011-12-02)
参考文献数
71
被引用文献数
5

The purpose of this study was to replicate the applicability of the Gwinner and Bennett model (2008) which examined the effects of brand cohesiveness and sport identification on sponsor fit in a sponsorship in a Japan context. This study analyzed also focusing on the impact of sponsor fit on two important consumer behavioral outcome; attitude toward sponsors and purchase intentions. The data were collected from 537 spectators at the HP JAPAN WOMEN'S OPEN TENNIS 2009 in Osaka. The results of study indicate that brand cohesiveness and sport identification also have strong impacts on the sponsor fit at the event. Findings also support our hypotheses that sponsor fit has a positive influence on consumers purchase intentions through the attitude toward sponsor. It can be concluded that the Gwinner and Bennett model is applicable to the sponsorship in a Japanese context.
著者
宇野 博武 山口 志郎
出版者
日本体育・スポーツ経営学会
雑誌
体育・スポーツ経営学研究 (ISSN:24323462)
巻号頁・発行日
pp.370003, (Released:2023-05-18)
参考文献数
57

This study aimed to objectively and quantitatively explore domestic professional sports management research by conducting an integrative literature review, including the clarification of research topics and trends and a discussion of future research agendas. A total of 113 articles were collected from seven Japanese journals related to sport management research. Topic modeling based on Latent Dirichlet Allocation was applied to analyze the research topics. After topic modeling, the articles were aggregated by 16 research topics: Spectator behavior, consumer behavior and intention, product and spectator characteristics, sponsor and brand, attendance and spectating frequency, spectating needs, top sports players, youth and rookie players, human resource development, profitable business and governance, economic value and impact, organizational studies and globalization studies, stakeholder, community/local and life, league management, and others. Of these, the number of articles in spectator-related research topics accounted for 41.6% of all articles. However, an increasing trend of published articles on research topics other than spectator-related topics was observed after 2011. Consequently, owing to the insufficient yet essential amount of studies that were indicated by the above research trends, future research promoting professional sports management research based on a life-studies approach is necessary.
著者
山口 志郎 押見 大地 福原 崇之
出版者
一般社団法人 日本体育・スポーツ・健康学会
雑誌
体育学研究 (ISSN:04846710)
巻号頁・発行日
vol.63, no.1, pp.13-32, 2018-06-10 (Released:2018-06-20)
参考文献数
121
被引用文献数
12 2

Japan will host the 2019 Rugby World Cup, the 2020 Tokyo Olympic Games, and the 2021 Kansai World Masters Games. To ensure the success of these events, understanding each event’s impact is extremely important for governments and organizing bodies. However, the structure and influencing factors of event impact are poorly understood in Japan, despite research on event impacts conducted previously in western countries. Additionally, no previous studies in Japan have ever attempted to review and evaluate the literature on event impact. The present study reviewed the literature on the impact of sporting events. Event impact in a sports context can be divided into 3 categories based on the Triple Bottom Line approach (Fredline et al., 2005), namely (1) the economic impact, (2) the social impact, and (3) the environmental impact. For our systematic review, data were selected through electronic searches of several computer databases (SPORT Discus with Full Text, Science Direct, CiNii, and Google Scholar). Based on the studies by Deery and Jago (2010) and Deery et al. (2012), this review focused on 3 aspects: 1) the construct of impacts, 2) the theoretical approach, 3) methodology and 4) the relationship with other constructs. The main conclusions were as follows. First, with regard to economic impact, positive impacts included effects on employment, infrastructure that helped in development and improvement, and increased investment. However, negative impacts were also confirmed, including price increases, construction costs, crowds, and social issues. Second, with regard to social impact, positive impacts mainly included cultural development, awareness and image improvement, new opportunities, increased interest in different cultures, and so on. Negative impacts included increased traffic jams, rising crime rates, and an increase in prostitution. Third, with regard to environmental impact, positive impacts included motivation for conserving the environment and historical buildings, promotion of environmental education, conservation of resources and ecosystems, and environmental improvement for sustainable development. Negative impacts included the destruction of the environment. This research has highlighted practical implications and areas for future study for the development of event impact in Japan.
著者
山口 志郎 石黒 哲朗 山口 泰雄
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.3, no.1, pp.77-93, 2011

Despite the increasing study of spectator sports, little attention has been given to the study of fan services in Japan. The purpose of this study was to examine the hypothesized model, which explains the relationships between event satisfaction, team identification and attendance intentions. Data were collected from 211 participants at the Kobelco rugby festival 2010 in Kobe. The data were analyzed using correlation and multiple regression analyses. The results indicate that event satisfaction does not have a direct impact on attendance intentions, although it has an indirect effect on attendance intentions via team identification. The findings suggest that sport marketers should pay more attention to the satisfaction for fan events. Furthermore, it is necessary for sport marketers to take a more favorable approach in order to enhance team identification. Future research and managerial implications were also discussed.
著者
山口 志郎 伊藤 央二
出版者
日本生涯スポーツ学会
雑誌
生涯スポーツ学研究 (ISSN:13488619)
巻号頁・発行日
vol.17, no.1, pp.13-26, 2020 (Released:2021-01-18)

By focusing on risk management of trail running events, this study aimed to (a) identify event organizers' risk and risk countermeasures, and (b) examine these relationships between the risk and risk countermeasures. This study conducted semi-structured interviews with six event managers engaged in risk management for the trail running events. The analysis, performed using the modified-grounded theory approach, yielded three risk categories (safety, natural environment, and social risks) and four risk countermeasures (risk avoidance, reduction, transfer, and retention). Notably, safety risk was found to be associated with risk avoidance, reduction, and transfer. By contrast, natural environment and social risks were related to risk avoidance, reduction, and retention. These results offer practical implications for the risk management of participation-based sporting events including trail running events.
著者
山口 志郎
出版者
日本スポーツマネジメント学会
雑誌
スポーツマネジメント研究 (ISSN:18840094)
巻号頁・発行日
vol.7, no.1, pp.3-22, 2015 (Released:2015-07-11)
参考文献数
80
被引用文献数
3

Although the fit between a sponsor and an object (e.g., event, sponsored organization, and endorser) in sport has been shown to be an important construct in predicting sponsorship effects, little attention has been given to understand the concept of sponsor fit. The purpose of this study was to review the literature on sponsor fit at sporting events. This paper was consisted of four categories: 1) construct of sponsor fit, 2) theoretical development of sponsor fit, 3) measurement and methodology of sponsor fit, and 4) the antecedents and consequences of sponsor fit on consumer behavior. This paper also provides directions for future research that focuses on the development of new concept based on traditional marketing concepts such as personality fit and portfolio fit, as well as the development of integrated model for sponsor fit including moderator variables.